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Marketing Midterm Questions With Complete Solutions
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Marketing Midterm Questions With Complete Solutions
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Marketing Midterm Questions With Complete Solutions________ plays an important role in cross-cultural analysis, as
distinct meanings are assigned to things such as colours,
numbers, and gestures across different cultures.
Select one:
A.
None of these answers.
B. A monomyth
C. The etic perspective
D. Symbolism
E. Back-translation Correct Answer D. Symbolism
________ refers to a pattern of consumption reflecting a
person's choices of how he or she spends time and money.
Select one:
A. AIO
B. None of these answers.
C. Pattern development
D. Motivation
E. Lifestyle Correct Answer E. Lifestyle
"They don't make them like they used to," "Products are getting
shoddier and shoddier," and "We are experiencing a decline in
the quality of life" are all examples of statements that could be
used in questions on a(n):
Select one:
A. cultural scale.
B. age scale.
C. nostalgia scale.
D. lifestyle scale. Correct Answer D. nostalgia scale.
,A car advertiser says that its cars are the most expensive within
the model class and are not known for their style, but have the
best safety and quality record of any car in the model class.
What argument is the car advertiser using?
Select one:
A. a one-sided argument
B. a negative argument
C. None of these answers.
D. a two-sided argument
E. a support argument Correct Answer D. a two-sided
argument
A child goes into a grocery, sees a Kit Kat bar, and wants it right
away. Freudian theory would say that this is representative of
the:
Select one:
A. left hemisphere of the brain.
B. None of these answers.
C. ego.
D. superego.
E. id. Correct Answer E. id.
A garage sale is an example of:
Select one:
A. None of these answers.
B. a divestment ritual.
C. casting away.
D. renewing.
E. lateral recycling. Correct Answer E. lateral recycling.
,A lot of the major Super Bowl sponsors have their digital media
teams at the ready so that they can leverage opportunities during
the game. This is known as:
Select one:
A. real-time marketing.
B. co-creation.
C. noise.
D. media management.
E. None of these answers. Correct Answer A. real-time
marketing.
A manufacturer of sneakers has come out with a new walking
shoe for the mature market. A marketing strategy for success
should include:
Select one:
A. showing active people.
B. None of these answers.
C. references to arthritic support.
D. image-oriented advertising.
E. promotion of careful use. Correct Answer A. showing active
people.
A marketing manager wanted to identify opinion leaders for her
product category. What should she look for?
Select one:
A. She should find socially active persons who are intensely
interested in the product category and who are similar to other
customers.
B. She should look for people who stand out in a crowd.
, C. She should look for people that have enough knowledge
about a product category to intimidate other people to become
interested.
D. She should find community leaders who use the product.
E.
None of these answers. Correct Answer A. She should find
socially active persons who are intensely interested in the
product category and who are similar to other customers.
A phaser from the original Star Trek show, Archie Bunker's
chair from All in the Family, and one of John Lennon's guitars
are all examples of how common objects can take on sacred
meaning through a process known as:
Select one:
A. objectification.
B. collection.
C. acculturation.
D. None of these answers.
E. prioritization. Correct Answer A. objectification.
A statement such as "I would probably make a good actor"
would most likely come from someone who is:
Select one:
A. None of these answers.
B. high in self-monitoring abilities.
C. dishonest and untruthful.
D. low in self-esteem.
E. never to be trusted. Correct Answer B. high in self-
monitoring abilities.
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