Presentation - Set of an ideas spoken to an audience
video clip in beginning "Harmonizing different options"- Joseph Thompson - Answer
Data from consumers was how he was able to convince company employees and
leadership team that the investment was the right move
· Turned out to be great for the company's progress in 2009-2010
obstacles to persuasive presentations - Answer Fear of speaking
· Overreliance on slides
· Misconception about persuasion
· Non-participating
glassophobia - Answer fear of public speaking
communication apprehension - Answer the more you avoid speaking the more you fear
it
Result may be not acquiring the necessary public speaking skills
T/F: persuasion has become more valuable as work has shifted away from the
command-and-control to one of cooperation and collaboration - Answer true
T/F: Persuasion is always a competitive activity in which there are winners and losers.
Answer: false -The problem in defining persuasion in terms of winning and losing is that
it can make you think inside the box and inhibit positive outcomes from occurring.
How should you view the concept of persuasion? Answer: Giving the people who
disagree with you another way to look at things/ the problem.
The core of persuasive business presentations is ___________. Answer Argument
, argument--Process of drawing a conclusion based on evidence.
**arguments need to be effiecient--<less-is-more
3 types of argument common in business: -Answer 1. decision
2. evaluation
3. diagnosis
the 3 capacities for attention: -Answer 1. alerting- awareness of out surroundings
2. orienting- allows us to focus on something
3. executive- executive attention helps us plan and make judgements
When you present to an audience you contend with running conflict between which 2 of
the capacities for attention? -Answer alerting and orienting
Analyzing a communication situation includes: -Answer understanding the purpose of
presentation
and the audience characteristics relevant to it
Then, using the resources of reason, emotion, and character to create the message
the average adult can full concentrate for 1 minute. this means that the presenter must:
- Answer constantly reengage the audience
T/F: Audience emotions have a strong influence on audience members' receptiveness to
persuasion. - Answer true
halo effect - Answer audience members' attitude toward a speaker based on what they
know and feel about him from the past.
**when the audience doesn't know you, their first impression can function like a halo
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