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LML4810 PORTFOLIO 2024 ( October/November) - DUE 1 November 2024
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  • Course
  • Legal Aspects of Electronic Commerce (LML4810)
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  • University Of South Africa
  • Book
  • Electronic Commerce

LML4810 October/November PORTFOLIO Semester 2 2024 - DUE 1 November 2024 ;100 % TRUSTED workings, Expert Solved, Explanations and Solutions. For assistance call or W.h.a.t.s.a.p.p us on ...(.+.2.5.4.7.7.9.5.4.0.1.3.2)........... Question 1 Read the following quote from Papadopoulos and answer th...

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  • October 31, 2024
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  • lml4810 october november portfolio semester 2 2024

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LML4810
OCT/NOV PORTFOLIO 2024
UNIQUE NO.
DUE DATE: 2024

, LML4810

October/November Portfolio Semester 2 2024

Unique Number:

Due Date: 1 November 2024

Legal Aspects of Electronic Commerce

Question 1

1. Introduction to Unsolicited Commercial Communications in South Africa

The proliferation of unsolicited commercial communications, or "spam," has posed
significant privacy challenges. These communications, often intrusive and invasive,
raise concerns about the extent to which companies can lawfully access and use
personal data for marketing purposes (Papadopoulus, 2012). In South Africa, laws have
gradually evolved to provide consumers with better protection against unsolicited
marketing, particularly as digital marketing expanded with the rise of the internet. This
essay will explore these developments, focusing on the current legal framework,
particularly under the Protection of Personal Information Act (POPIA), and analyze if
this framework aligns with Article 28 of the Protocol to the African Continental Free
Trade Area (AfCFTA) on Digital Trade.

2. Legal Landscape in South Africa on Unsolicited Commercial Communications

Pre-2012 Context

Before comprehensive data protection laws were introduced, unsolicited commercial
communications were addressed primarily through the Electronic Communications and
Transactions Act (ECTA) 25 of 2002. ECTA introduced foundational protections by
requiring entities to give consumers an option to "opt-out" of marketing communications
(Electronic Communications and Transactions Act, 2002). However, the act's provisions
were limited in scope and failed to establish robust consumer protections in the face of
rapidly advancing digital marketing practices.

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