UTSA Sports Marketing Exam 1 Study Guide Solutions
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Course
UTSA
Institution
UTSA
UTSA Sports Marketing Exam 1 Study
Guide Solutions
Marketing Concept - ANSWER-Consumer oriented philosophy that focuses all available resources on
satisfying the needs and wants of the consumer, thereby resulting in profits.
Discretionary Income - ANSWER-The amount of money people can spend aft...
Promotion - ANSWER✔✔-Using advertising and other forms of communication to distribute information
about products and services to achieve a desired outcome.
Selling - ANSWER✔✔-Any direct and personal communication with customers to assess and satisfy their
needs.
Market Planning - ANSWER✔✔-Analyzing markets that a company wants to serve and determining how
to compete in those markets.
History of Sports Marketing - ANSWER✔✔-Admission charged for baseball game in 1858
Endorsement deal in 1923
Pay-per-view boxing match in 1975
ESPN debuted in 1979
Gross Impressions - ANSWER✔✔-the number of times per advertisement, game, or show that a product
or service is associated with an athlete, team, or entertainer.
Productivity - ANSWER✔✔-the rate at which companies produce goods or services in relation to the
amount of materials and number of employees utilized.
Breakeven Point - ANSWER✔✔-the minimum sales required to cover all of the expenses of organizing,
promoting, and running an event.
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