UCSB Comm 88 Final Exam Questions and
Answers
must be explained to obtain an informed consent - ANSWER-purpose & procedures, risks &
discomforts, ability to withdraw, how to answer questions
A test that protects subjects from harm should - ANSWER-not diminish self worth, or cause stress,
anxie...
Ways to increase response rate of self administered surveys - ANSWER✔✔-inducements/incentives, easy
to complete and return, a persuasive cover letter, advance mailing, follow up mailings, etc
Interview Surveys - ANSWER✔✔-personal or face-to-face, telephone
Strengths of face to face interview surveys - ANSWER✔✔-more flexible (can probe for depth), higher
response rate
Weaknesses of face to face interview surveys - ANSWER✔✔-possible interviewer influence, higher costs
Strengths of telephone interview surveys compared to face to face - ANSWER✔✔-fast results, reduced
cost, more privacy, more efficiency
Strengths of telephone interview surveys compared to self administered - ANSWER✔✔-more detail,
better response rate
Cross sectional study - ANSWER✔✔-one sample at one time
Longitudinal study - ANSWER✔✔-more than one point in time measured (experience over time, changes
in public opinion, before/after)
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