Journalism Chapter 12 Test Bank Solution Manual Already Passed Graded A+
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Journalism Chapter 12
Institution
Journalism Chapter 12
Journalism Chapter 12 Test Bank Solution Manual Already Passed Graded A+
Companies often hold plant tours and open houses to convince their local communities that they are good citizens - Answers True
Edward Bernays believed that obtaining people's consent was an essential ingredient of a success...
Journalism Chapter 12 Test Bank Solution Manual Already Passed Graded A+
Companies often hold plant tours and open houses to convince their local communities that they are
good citizens - Answers True
Edward Bernays believed that obtaining people's consent was an essential ingredient of a successful
public relations campaign - Answers True
Individuals and organizations with extensive PR resources usually receive more coverage in the media
than those without such PR resources - Answers True
It is illegal for most companies and organizations to engage in lobbying - Answers False
Ivy Ledbetter Lee, one of the founders of public relations, actually believed that honesty and directness
were better than deception in public relations - Answers False
Journalists have traditionally held public relations practitioners in low esteem - Answers True
P.T. Barnum used gross exaggeration, fraudulent stories, and staged events to secure newspaper
coverage for his clients, his American Museum, and his circus - Answers True
Public Relations is information a person, company, or institution pays to have published or broadcast in
the news media - Answers False
The BP oil rig explosion and subsequent oil leak may replace the Exxon Valdez oil spill as a prominent
example of how not to manage public relations in a crisis - Answers True
The Internet presents mostly problems and few opportunities for public relations practitioners - Answers
False
The PRSA tends to downplay ethical issues in public relations - Answers False
The first public relations practitioners were primarily theatrical press agents who staged stunts to get
newspaper coverage for their clients - Answers True
The most common type of public relations is done in-house by individual companies and organizations -
Answers True
The press conference is a classic example of a pseudo-event - Answers True
Though most news reporters won't easily admit it, they would have a harder time doing their job
without the help of PR practitioners - Answers True
Unlike print journalists, who use press releases extensively, TV journalists rarely use VNRs (Video News
Releases) - Answers False
When someone put poison in a few bottles of Tylenol, company executives decided to withhold
comment for a few days while they assessed the damage - Answers False
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