Exam (elaborations)
Pur 3000 Uf Exam 1 Questions And Answers Latest Update
- Course
- PUR 3000
- Institution
- Florida State University
Pur 3000 Uf Exam 1 Questions And Answers Latest Update
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Solution 2024/2025Pepper
Pur 3000 Uf Exam 1 Questions And Answers
Latest Update
Chapter 1
What is PR?
What is PR? What is its functions?
What- PR is any activity to create a favorable image of a business, its
product, or its policies.
Its function is deliberate and planned, persuasive and advocate
It is a continual process for relationships, communication, problem solving,
and public interests (ethics).
IT IS PERFORMANCE
Develops goodwill between an organization and its public using mass
communication.
Components of PR
-Community Relations
counseling, crisis management, development/fundraising,
employee/member communications, financial or investor relations, Gov.
affairs, graphics, image counseling/image making/ image restoration,
reputation management...
General PR Data
-Organizations spend around $141 billion/year on PR functions
-Money Magazine ranked "PR Specialist" 20th best career in US.
-22.61% growth rate...average salary $84,567
What is RACE
, Solution 2024/2025
Pepper
Research, Action, Communication, and Evaluation.
It is a constant cycle of feedback and program adjustment
Abilities and Qualities of PR Professionals
-writing
-problem-solving
-planning
-research
-business competence
PR/ Advertising/ Marketing/ Journalism/ Integrated Market Communication
all...
deal withe the public image of a company but their objective scopes are
different
Chapter 2
The Evolution of PR
Which American movements used PR and how?
The western frontier and railroads were promoted using press agentry
Publicity and promotion were used to populate the western frontier and
railroads
Ivy Lee and Bernays
4 Models of PR
Press agentry
Public info
Two-way symmetry
Two-way asymmetry
Major Developments
New technology
More 1-1 communication
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