BSAD 180 Final Exam UWEC Exam Questions and Answers
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Course
UWEC
Institution
UWEC
BSAD 180 Final Exam UWEC Exam
Questions and Answers
What's the purpose of Marketing? - ANSWER-creating, communicating, and delivering value to
customers. managing customer relationships in ways that benefit the organization
consumer marketers (B2C) - ANSWER-Direct their efforts toward people wh...
Marketing secondary data - ANSWER✔✔-existing data that marketers gather or purchase for a research
project
Article: 4 principles of marketing in the digital age - ANSWER✔✔-1) clarify business objectives
2) use innovative teams to find opportunity
3) decouple strategy and innovation
4) build open assets in the marketplace
Types of innovation - ANSWER✔✔-Discontinuous innovation, Dynamically continuous innovation,
Continuous innovation
Promotion - ANSWER✔✔-Influences consumer purchase decisions through information, persuasion, and
reminders
Positioning statement - ANSWER✔✔-How the marketer likes the target market to envision product
relative to competition
Independent wholesaler businesses - ANSWER✔✔-Buy products from different businesses and sell them
to different customers
Merchant wholesaler - ANSWER✔✔-Take legal possession or title of the goods they distribute
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