IBUS 430 MIDTERM 1 EXAM STUDY GUIDE
SOLUTIONS
TOP 5 U.S. Markets Goods Exports - ANSWER1.Canada
2. Mexico
3.China
4. Japan
5.UK
6. Germany
Growing importance of international marketing - ANSWERGreater opportunities for enterprises of all
sizes, including sole proprietorships, to sell to ot...
(g) organization structure, management, and remuneration of employees
(a) analysis of markets
(b) planning and development of products and services
(c) distribution channels
(d) promotion
(e) setting prices
(f) support before and after sales
(g) organization structure, management, and remuneration of employees - ANSWER✔✔Activities
adjusted to accommodate differences in markets:
Internationalization viewed as - ANSWER✔✔a process, an end-results, a way of thinking.
International marketing - ANSWER✔✔is a broad term for any type of marketing across national
boundaries.
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