HFT3240 Exam 1 Practice Questions and
Answers
True or false: Embassy Suites, Waldorf Astoria, Residence Inn, and Hampton Inns are all Hilton Brands. -
ANSWER-False, they do not own the Residence Inn it's owned by marriot
True or false:
With Hilton Honors you can earn airline miles. - ANSWER-Tr...
There are no categories customers are the current clients of the firm
Two internal and external customers
Three Internal, external and ex-customers
Four Internal, external, ex-customer and potential customers
None of the above - ANSWER✔✔-None of the above
Internal marketing focuses on motivating employees - ANSWER✔✔-towards customer focused service
performance
The customer centricity approach has an impact on
All internal activities of the company
The way company interacts with the customers
All the company s operations
Company s focus and strategy
All of the above - ANSWER✔✔-All of the above
In service marketing, service employees are often referred to as - ANSWER✔✔-Part-time marketers
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