Exam (elaborations)
PUR3000 UF Exam 1 Questions And Answers Latest Update
- Course
- PUR3000
- Institution
- University Of Florida
PUR3000 UF Exam 1 Questions And Answers Latest Update
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Solution 2024/2025Pepper
PUR3000 UF Exam 1 Questions And Answers
Latest Update
General public relations data ANS✔✔ Organizations spend around $141
billion a year
on public relations functions
• Money magazine recently ranked "Public
Relations Specialist" as the #20 best career in
America
• 22.61% growth rate; $84,567 average salary.
Public Relations ANS✔✔ any activity designed to create a favorable image of
a business, its products, or its policies
Components/functions of public relations ANS✔✔ Community relations
• Counseling
• Crisis management
• Development/fundraising
• Employee/member communications (with HR)
• Financial or investor relations
• Government affairs
• Graphics - desk top publishing
• Image consulting/image making/image
restoration
, Solution 2024/2025
Pepper
• Reputation management
Words that would have to be included in any almost anyone's definition of
public relations ANS✔✔ Management function - deliberate and planned,
persuasive and advocacy
• Relationships
• Research, strategic, evaluation
• Communication - all types, especially two-way
• Advocacy
• Public interest - ethics
• Continual process
• Solve problems
• Performance - bottom line
What are public relations contributions to the bottom line? ANS✔✔ Develops
goodwill between an organisation and its various publics using mass
communication
Public relations as a process (RACE). ANS✔✔ The public relations process
can be described with the RACE acronym: Research, Action,
Communication, and Evaluation. The process is a constant cycle; feedback
and program adjustment are integral components of the overall process.
Other terms for public relations, both positive and those less flattering.
ANS✔✔ corporate relations, investor relations, public affairs, mktg comm,
global comm, public and community relations, external affairs (91
, Solution 2024/2025
Pepper
Essential abilities and qualities of public relations professionals. ANS✔✔
writing, research, planning, problem-solving, business competence
Basic field of public relations information such as levels, basic salary
information, what influences salaries. ANS✔✔ It all depends on region, title,
type of organization, job classification, technical or managerial. National
average for all practitioners is
$63,000
• More than 20 years of experience, average
$103,000 for men, $81,000 for women
• Top executives for Fortune 500 companies
ranges from $269,000 to almost $500,000
Similarities and differences among public relations, advertising, marketing,
journalism, and integrated
marketing communications (IMC) ANS✔✔ All deal with the public image of a
company or organization, but Major difference among these fields is in
scope, objectives, audiences and channels
Four models of public relations. ANS✔✔ press agentry, public info, two-way
asymmetric, two-way symmetric
American movements and their affect on/how they affected the field of
public relations. ANS✔✔ promotion of western fronteir and railroads using
press agentry
Major events organized by historical figures (Ivy Lee & Edward Bernays).
ANS✔✔ Used publicity and promotion to populate the
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