QMB3302 Practice
What is the purpose of conducting a literature review in business research?
️️ A literature review summarizes existing knowledge on a topic, identifying gaps and providing
context for the research question.
How does the concept of "statistical significance" impact deci...
What is the purpose of conducting a literature review in business research?
✔️✔️ A literature review summarizes existing knowledge on a topic, identifying gaps and providing
context for the research question.
How does the concept of "statistical significance" impact decision-making?
✔️✔️ Statistical significance indicates whether observed results are likely due to chance, helping
businesses determine if findings warrant action.
What is a "P-value," and how is it interpreted in hypothesis testing?
✔️✔️ A P-value measures the strength of evidence against the null hypothesis, with lower values
indicating stronger evidence to reject it.
Explain the importance of controlling for confounding variables in research.
✔️✔️ Controlling for confounding variables ensures that the relationship between the independent
and dependent variables is not distorted by other factors.
What does it mean to "operationalize" a variable in research?
✔️✔️ Operationalizing a variable involves defining it in measurable terms, allowing for accurate data
collection and analysis.
How can scatter plots be used in data analysis?
,✔️✔️ Scatter plots visually represent the relationship between two quantitative variables, helping
identify trends, correlations, or outliers.
What is a "break-even analysis," and how is it useful for businesses?
✔️✔️ Break-even analysis determines the point at which total revenue equals total costs, helping
businesses understand when they will start making a profit.
Describe the role of qualitative interviews in business research.
✔️✔️ Qualitative interviews provide in-depth insights into participants' perspectives, allowing
researchers to explore complex topics and gather detailed information.
What is the purpose of using a Likert scale in surveys?
✔️✔️ A Likert scale measures attitudes or opinions by asking respondents to rate their agreement on
a scale, providing quantifiable data on subjective experiences.
How does "regression analysis" help in forecasting future trends?
✔️✔️ Regression analysis identifies relationships between variables, allowing businesses to use
historical data to predict future outcomes and trends.
What is a "field study," and how does it differ from a laboratory study?
✔️✔️ A field study observes subjects in their natural environment, while a laboratory study is
conducted in a controlled setting, each providing different insights.
Explain the concept of "data triangulation" in research.
, ✔️✔️ Data triangulation involves using multiple data sources or methods to enhance the validity and
reliability of research findings.
What is the role of a "control variable" in an experimental design?
✔️✔️ A control variable is kept constant to eliminate its influence on the dependent variable, ensuring
that any observed effects are due to the independent variable.
How can a SWOT analysis assist in strategic decision-making?
✔️✔️ A SWOT analysis helps organizations identify internal strengths and weaknesses, as well as
external opportunities and threats, guiding strategic planning.
What does "data normalization" achieve in statistical analysis?
✔️✔️ Data normalization adjusts values to a common scale, ensuring comparability and reducing
biases in analysis.
How is a "funnel analysis" used in marketing?
✔️✔️ Funnel analysis tracks the customer journey through different stages, identifying where
potential customers drop off and optimizing conversion strategies.
What is "cross-tabulation," and how does it benefit data analysis?
✔️✔️ Cross-tabulation summarizes relationships between categorical variables, allowing for detailed
comparison and insight into data patterns.
Which of the following is a common use case for the random forest algorithm in machine learning?
✔️✔️The random forest algorithm is a powerful and widely used machine learning algorithm that can
be used for various tasks.
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