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Marketing 330 Exam 1 Questions and Complete Answers. $22.49   Add to cart

Exam (elaborations)

Marketing 330 Exam 1 Questions and Complete Answers.

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  • Course
  • CBV - Chartered Business Valuator
  • Institution
  • CBV - Chartered Business Valuator

Marketing330Exam1QuestionsandComplete Answers. What is marketing - Correct Answer selling, advertising, making a profit, increasing profit share What does successful marketing require - Correct Answer managing customer relationships by attracting new customers, retain current customers, and gr...

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  • October 29, 2024
  • 4
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • marketing 330
  • CBV - Chartered Business Valuator
  • CBV - Chartered Business Valuator
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Marketing 330 Exam 1 Questions and Complete
Answers.
What is marketing - Correct Answer selling, advertising, making a profit, increasing profit
share


What does successful marketing require - Correct Answer managing customer
relationships by attracting new customers, retain current customers, and grow current
customers


How can you attract, retain, and grow customers and your relationships with them? -
Correct Answer meet and satisfy the needs and wants of the consumer, give them value


Value is perceived and determined by who - Correct Answer customers


What is collaborative service - Correct Answer customers participating and collaborating
with companies to create a product or experience


What is key to marketing - Correct Answer understanding consumer behavior


Who is a consumer - Correct Answer person who identifies a need or a want, makes a
purchase, consumes the product, and then disposes of the product


What are the three roles of a consumer - Correct Answer purchaser, influencer, user


Consumers can be who? - Correct Answer individuals, groups (ex. family), or
organizations (psu)


What is consumer behavior - Correct Answer set of value-seeking activities that take
place as people go about addressing realized needs


What does consumer behavior reflect - Correct Answer the totality of consumers
decisions with respect to the acquisition, consumption, and disposition of goods, services,
time and ideas by decision making

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