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BUSML 3250 Exam 2 Questions with Verified Answers
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BUSML 3250 Exam 2 Questions with Verified Answers
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BUSML 3250 Exam 2 Questions withVerified Answers
Consumer Buyer Behavior - Answer-the buying behavior of final consumers - individuals
and households that buy goods and services for personal consumption
Consumer Market - Answer-all the individuals and households that buy or acquire
goods and services for personal consumption
Culture - Answer-the set of basic values, perceptions, wants, and behaviors learned by
a member of society from family and other important institutions
Subculture - Answer-a group of people with shared value systems based on common
life experiences and situations
Social Class - Answer-relatively permanent and ordered divisions in a society whose
members share similar values, interests, and behaviors
Group - Answer-two or more people who interact to accomplish individual or mutual
goals
Word-of-mouth Influence - Answer-the impact of the personal words and
recommendations of trusted friends, associates, and other consumers on buying
behavior
Opinion Leader - Answer-a person within a reference group who, because of special
skills, knowledge, personality, or other characteristic, exerts social influence on others
Online Social Networks - Answer-online social communities - blogs, social networking
Web sites, and other online communities - where people socialize or exchange
information and opinions
Lifestyle - Answer-a person's pattern of living as expressed in his or her activities,
interests, and opinions
Personality - Answer-the unique psychological characteristics that distinguish a person
or group
Motive (drive) - Answer-a need that is sufficiently pressing to direct the person to seek
satisfaction of the need
Perception - Answer-the process by which people select, organize, and interpret
information to form a meaningful picture of the world
, Learning - Answer-changes in an individual's behavior arising from experience
Belief - Answer-a descriptive thought that a person holds about something
Complex Buying Behavior - Answer-consumer buying behavior in situations
characterized by high consumer involvement in a purchase and significant perceived
differences among brands
Dissonance-Reducing Buying Behavior - Answer-consumer buying behavior in
situations characterized by high involvement but few perceived differences among
brands
Habitual Buying Behavior - Answer-consumer buying behavior in situations
characterized by low consumer involvement and few significant perceived brand
differences
Variety-seeking buying behavior - Answer-consumer buying behavior in situations
characterized by lower consumer involvement but significant perceived brand
differences
Need Recognition - Answer-the first stage of the buyer decision process, in which the
consumer recognizes a problem or need
Information Search - Answer-the stage of the buyer decision process in which the
consumer is motivated to search for more information
Alternative Evaluation - Answer-the stage of the buyer decision process in which the
consumer uses information to evaluate alternative brands in the choice set
Purchase Decision - Answer-the buyer's decision about which brand to purchase
Post-purchase Behavior - Answer-the stage of the buyer decision process in which
consumers take further action after purchase, based on their satisfaction or
dissatisfaction
Cognitive Dissonance - Answer-buyer discomfort caused by post-purchase conflict
New Product - Answer-a good, service, or idea that is perceived by some potential
customer as new
Adoption Process - Answer-the mental process through which an individual passes from
first hearing about an innovation to final adoption
Business Buyer Behavior - Answer-the buying behavior of organizations that buy goods
and services for use in the production of other products and services that are sold,
rented, or supplied to others
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