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BUSML 3250 CH 7 Exam Questions and Answers $8.49   Add to cart

Exam (elaborations)

BUSML 3250 CH 7 Exam Questions and Answers

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  • Course
  • BUSML 3250
  • Institution
  • BUSML 3250

BUSML 3250 CH 7 Exam Questions and Answers

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  • October 29, 2024
  • 2
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • BUSML 3250
  • BUSML 3250
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lectknancy
BUSML 3250 CH 7 Exam Questions and
Answers
Market segmentation - Answer-dividing market into smaller segments with distinct
characteristics or needs

Market targeting - Answer-looking at market attractiveness and selecting one or more to
enter

Differentiation - Answer-differentiating market offering to create superior customer value

Positioning - Answer-arranging for a market to occupy a clear, distinctive and desirable
place relative to competing products in the minds of target consumers

Geographic segmentation - Answer-dividing market into different geographical units

Demographic segmentation - Answer-ex: age, gender, income, ethnicity

Age and life cycle segmentation - Answer-different age and life cycle groups

Gender segmentation - Answer-based on gender

Income segmentation - Answer-based on income

Psychographic segmentation - Answer-based on social class, lifestyle or personality

Behavioral segmentation - Answer-based on consumer knowledge, attitudes, uses,
responses

Occasion segmentation - Answer-segmenting based on occasions when buyers get the
idea to buy or purchase a certain item

Benefit segmentation - Answer-segmenting based on different benefits that consumers
seek from the product

Intermarket segmentation - Answer--aka cross market
-have similar needs and buying behaviors even though they are located in different
countries

Target market - Answer-set of buyers sharing common needs or characteristics that the
company decides to serve

Undifferentiated marketing - Answer--aka "mass"

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