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MGT 103 Quiz 2 Questions and Answers (100% Pass
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MGT 103 Quiz 2 Questions and Answers (100% Pass
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1|Page | © copyright 2024/2025 | Grade A+MGT 103 Quiz 2 Questions and
Answers (100% Pass)
Marketing Research
✓ Collecting, analyzing, and interpreting data about customers,
competitors, and the business environment to improve marketing
effectiveness
Basic research
✓ Research to understand consumer behavior or marketing in general
✓ Academic research
✓ - Information disclosures on consumer decision making
✓ - Advertising repetition on consumer memory
✓ - Pricing changes on sales
Applied research
Master01 | October, 2024/2025 | Latest update
, 1|Page | © copyright 2024/2025 | Grade A+
✓ Research directed at a specific problem at a specific organization
✓ • Corporate research
✓ - Designing ad campaigns
✓ - Designing products
✓ - Segmenting consumers
Marketing research Process
✓ 1. Define research problem
✓ 2. Determine research design
✓ 3. Choose the Method to collect primary data
✓ 4. Design sample
✓ 5. Collect the Data
✓ 6. Analyze and interpret the data
✓ 7. Prepare the research report
Primary Data
Master01 | October, 2024/2025 | Latest update
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