MFT: MBA Exam Practice Questions and
Answers
The focal point of all marketing activities is - ANSWER-customers
The marketing mix is known by what other name? - ANSWER-the four Ps
Goods, services, or ideas offered in the exchange with customers are dealt with under the _____
category of the mar...
The 4 categories of business markets are - ANSWER✔✔-producer, reseller, government, institutional
One key advantage of using secondary data instead of primary data is - ANSWER✔✔-secondary data is
usually less expensive
The variables that can be used to segment consumer markets are - ANSWER✔✔-demographic,
psychographic, geographic, and behavioristic
That part of the brand which can be spoken is the - ANSWER✔✔-brand name
The Golden Arches of McDonald's are recognized worldwide. This symbol is an example of a -
ANSWER✔✔-brand mark
The XYZ Automotive Corporation has just introduced a new car that runs on vegetable oil. Sales are
increasing but profits are negative. The company is investing a great deal in research and development
and to generate interest in the new car. These circumstances indicate the car is in the ___ stage of the
Product Life Cycle. - ANSWER✔✔-introduction
What is Historical Cost? - ANSWER✔✔-The initial value of an asset.
What is included in the historical cost? - ANSWER✔✔-1. The purchase price 2. All costs of getting it to
your business (transportation costs) 3. All the costs of getting it ready for your intended use. (preparation
costs)
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