GEB 3213 Chapter 9 Exam Questions with All Correct Answers
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Course
GEB 3213
Institution
GEB 3213
GEB 3213 Chapter 9 Exam Questions with All Correct Answers
This is a one- or two-paragraph outline of the product or service and how it meets the requirements and exceeds expectations.
a. Background
b. Cover page
c. Benefits
d. Executive summary
e. Marketing plan - Answer- d. Executive summa...
GEB 3213 Chapter 9 Exam
Questions with All Correct
Answers
This is a one- or two-paragraph outline of the product or service and how it meets the
requirements and exceeds expectations.
a. Background
b. Cover page
c. Benefits
d. Executive summary
e. Marketing plan - Answer- d. Executive summary
In a business proposal, the _____ is a clear presentation, often with visual aids, of the
process, from start to finish, with specific, dated benchmarks noted.
a. conclusion
b. proposal
c. marketing plan
d. executive summary
e. timeline - Answer- e. timeline
According to the text, _____ is often the greatest challenge for Web-based services.
a. delivery
b. budget
c. postpurchase customer service
d. getting customers for your business
e. location - Answer- a. delivery
Which of the following is false about business proposals?
a. Each assertion in your business proposal requires substantiation.
b. By association, if your organization is credible the product or service is often thought
to be more credible.
c. Ethos refers to enthusiasm, pathos to credibility, and logos to reason.
d. In making claims about your product, you have to show why the claims you make are
true and support your central assertion that your product is right for this client.
e. Make sure you cite sources and indicate "according to" in your business proposal
when you support your points. - Answer- c. Ethos refers to enthusiasm, pathos to
credibility, and logos to reason.
, Identify the incorrect statement regarding business proposals.
a. A professional document is a base requirement.
b. Information that pertains to credibility should be easy to find and clearly relevant.
c. If word processing files have their formatting changed, a PDF format may be used to
preserve content location.
d. Effective, persuasive proposals are more often than not lengthy.
e. There should be no errors in spelling or grammar, and all information should be
accurate and clearly referenced when appropriate. - Answer- d. Effective, persuasive
proposals are more often than not lengthy.
Which of the following about solicited proposals is true?
a. Solicitation may come in the form of an indirect verbal or written request.
b. Normally solicitations are direct, closed-bid to the public, and informally published.
c. They require a thorough understanding of the market, product and/or service, and
their presentation is typically general.
d. They are often regarded as marketing materials, intended more to stimulate interest
for a follow-up contact than make direct sales.
e. If you have been asked to submit a proposal it is considered solicited. - Answer- e. If
you have been asked to submit a proposal it is considered solicited.
RFPs:
a. typically specify the product, guidelines for submission, and evaluation criteria.
b. emphasize cost.
c. emphasize service and maintenance as part of the solicitation.
d. are often job-specific.
e. encompass a project that requires a timeline, labor, and materials. - Answer- a.
typically specify the product, guidelines for submission, and evaluation criteria.
RFQs:
a. typically specify the product.
b. emphasize cost.
c. normally specify the guidelines for submission and evaluation criteria.
d. are often job-specific.
e. encompass a project that requires a timeline, labor, and materials. - Answer- b.
emphasize cost.
Which of the following about unsolicited proposals is true?
a. Their presentation is typically customer-specific rather than general.
b. They are often regarded as marketing materials, intended more to make direct sales
than to stimulate interest for a follow-up contact.
c. They can be tailored to specific businesses with time and effort.
d. They encompass a project that requires a timeline, labor, and materials.
e. They typically specify the product or service. - Answer- c. They can be tailored to
specific businesses with time and effort.
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