Business Models in E-Commerce Test Bank Solution Manual (Graded A+)
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Business Models in E-Commerce
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Business Models In E-Commerce
Business Models in E-Commerce Test Bank Solution Manual (Graded A+)
Business Model - Answers - A plan implemented by a company to generate revenue and make a profit from operations.
- includes the components and functions of the business, as well as the revenues it generates and the expenses it i...
Business Models in E-Commerce Test Bank Solution Manual (Graded A+)
Business Model - Answers - A plan implemented by a company to generate revenue and make a profit
from operations.
- includes the components and functions of the business, as well as the revenues it generates and the
expenses it incurs
- example: A company produces goods and sells it to its customers
Business Plan - Answers A document that describes a company's business model and justifies it with
data and logic
e-commerce business model - Answers is used to refer to the specific ways in which a company plans to
utilize the power and the unique properties of the Internet to its maximum advantage
Eight Key Elements of A Business Model - Answers 1. value proposition
2. revenue model
3. market opportunity
4. competitive environment
5. competitive advantage
6. market strategy
7. organizational development
8. management team
value proposition - Answers - How a company's product/service fulfills the needs of the consumer
- the why
revenue model - Answers - Describes how the company earns revenues and generates profits
- Sometimes referred to as financial model
- how will you get the money
types of revenue models - Answers - Advertising revenue model
- Subscription revenue model
- Transaction fee revenue model
- Sales revenue model
, - Affiliate revenue model
Advertising revenue model - Answers most common but extremely competitive
Subscription revenue model - Answers through subscription
Transaction fee revenue model - Answers fee based
Sales revenue model - Answers - selling on the web
- doesn't necessarily have to be a product
Affiliate revenue model - Answers - ex. slickdeals
- amazon is a huge user of this model
- affiliates receive a percentage by contributing to traffic
- tracked through urls
market opportunity - Answers - Refers to company's intended marketspace
- Often divided into smaller market niches
marketspace - Answers an area of actual or potential commercial value
competitive environment - Answers Refers to other companies selling similar products, operating in the
same marketspace
competitive advantage - Answers Gained when they can produce a superior product or create a product
at a lower cost or have differential advantages in factors of production/distribution
market strategy - Answers Refers to the plan that is put together, which details how a new market will
be accessed and new customers will be attracted
organizational development - Answers Refers to how the company will respond to the need for future
management team - Answers - Possibly, the most critical factor in a business model
- Experience, expertise, vision are among the important chracteristics
B2C Business Models - Answers - etailer
- community provider
- content provider
- portal
- transaction broker
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