E-Commerce Chapter 3 Exam Questions with Complete Solutions (Graded A+)
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E-Commerce Chapter 3
Institution
E-Commerce Chapter 3
E-Commerce Chapter 3 Exam Questions with Complete Solutions (Graded A+)
False - Answers All electronic commerce initiatives have the goal of providing revenue.
True - Answers Companies can adapt their catalog revenue model online by replacing or supplementing their print catalogs with information...
E-Commerce Chapter 3 Exam Questions with Complete Solutions (Graded A+)
False - Answers All electronic commerce initiatives have the goal of providing revenue.
True - Answers Companies can adapt their catalog revenue model online by replacing or supplementing
their print catalogs with information on their Web sites.
False - Answers A disadvantage of the Web catalog revenue model is that the products sold in physical
stores cannot be sold on the web.
False - Answers Business-to-business sellers are passive adopters of the Web catalog model.
Catalog - Answers A revenue model where the seller establishes a brand image, and then uses the
strength of that image to sell through printed information mailed to prospective buyers, who place
orders by mail or telephone is called the _____ model.
False - Answers Web catalog retailers typically refrain from having return policies on unused
merchandise.
True - Answers Companies using a digital content revenue model sell rights to access the information
they own.
True - Answers The Web provides a way for technical content developers to reach retail customers.
True - Answers The advertising-support revenue model is the one used by broadcast network television
in the United States.
True - Answers Most successful advertising on the Web is targeted at specific groups.
False - Answers People spend less time at a sticky Web site and are thus, exposed to very little
advertising.
True - Answers There has been little consensus on how to measure and charge for site visitor views,
even after almost 20 years of experience with the medium.
False - Answers Advertisers pay less to have their ad appear near a discussion of a technology related to
their product or on a page that reviews the product.
False - Answers Publishers do not experience sales losses as a result of online distribution.
True - Answers Many classified advertising sites generate substantial revenue, replacing newspapers'
historical role as the primary carrier of classified ads.
False - Answers On Web sites that use the advertising-subscription revenue model, subscribers are
typically subjected to much more advertising than they are on sites supported completely by
advertising.
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