BUAD 307 Final Exam Questions And Answers With Latest Quiz
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Course
BUAD 307
Institution
BUAD 307
BUAD 307 Final Exam Questions And Answers With Latest Quiz
Three Components of a Product ANS Core Customer Value (Solves a problem or need), Actual Product (Physical Attributes), Associated Services (Non-Physical Attributes)
The Seven "P's" of Marketing ANS 1. Product Elements
2. Price
3. P...
BUAD 307 Final Exam Questions And Answers With
Latest Quiz
Three Components of a Product ANS Core Customer Value (Solves a problem or need), Actual
Product (Physical Attributes), Associated Services (Non-Physical Attributes)
The Seven "P's" of Marketing ANS 1. Product Elements
2. Price
3. Promotion / Education
4. Place and Time
5. Processes and Systems
6. People
7. Physical Environment
4 Consumer Products ANS Specialty Products (Strong Preferences), Shopping Products
(Comparative Products), Convenience Products (Indifference), Unsought Product (Customer doesn't
know they need it)
Levels of Packaging ANS Primary Packaging (Consumer seeks convenience), Secondary
Packaging (wrapper / exterior)
Groups of Adopters ANS Innovators, Early Adopters, Early Majority, Late Majority, Laggards
The Various Stages of Generation ANS Idea Generation, Concept Testing, Product Development,
Market Testing, Product Launch, Evaluation of Results
Product Life Cycle ANS Introduction Stage (buy-In), Growth Stage (gains acceptance), Maturity
Stage (reaches peak), Decline Stage (sales decline)
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