100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
USC BUAD 307 Final Verified Questions And Answers $13.99   Add to cart

Exam (elaborations)

USC BUAD 307 Final Verified Questions And Answers

 2 views  0 purchase
  • Course
  • USC BUAD 307
  • Institution
  • USC BUAD 307

USC BUAD 307 Final Verified Questions And Answers

Preview 3 out of 30  pages

  • October 28, 2024
  • 30
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • usc buad 307 final
  • USC BUAD 307
  • USC BUAD 307
avatar-seller
Labtech
USC BUAD 307 Final Verified Questions And Answers
customer value ANS the relationship between benefits and the sacrifice necessary to obtain those
benefits



considerations in determining suitability for e-commerce ANS - value to bulk ratio: high value,
low weight items are more easily shipped
- absolute margin (price/profit margin)
- convenience to customer and willingess to pay for convenience
- ability to evaluate quality online
- not cost-effective for sellers (ex: paper towels)
- short run: sellers are willing to lose money to gain long-run profits
- long-long-run: willing to lose $ if other products make up for the losses



relative costs of selling online, retail, and combined ANS - delivery attempts, cost of handling
- cost of returns
- protective packaging
- less loss of inventory value over time when selling online because avoiding over or under stocking
- some costs greater in brick and mortar stores



profitability of online firms in markets where costs of selling online are lower ANS electronic
items that don't require shiping
ex: e-books



collaborative filtering ANS allow online merchants to recommend additional product based on
customers overlap w/ purchases of another
- ex: frequently bought together



basic internet economics ANS - online merchants have higher costs than conventional retailers

- intermediaries add value through specialization of labor + consolidation of tasks

,- customers do a lot of work when they select, aggregate, bring to checkout, and carry their products
home



micro-payments ANS Online donations collected in small amounts, but which add up when
contributed by thousands of users
- online payments of small amounts of money
- sell online content at low prices (marginal cost of product is low and cost is low)
- issue: credit cards charge % of sale and base fee



consumer involvement (types and manifestations) ANS



associative network of knowledge ANS for consumers to function effectively use the info they've
accumulated, it's important that diff pieces of knowledge are retrieved when they're likely to be
useful
- the brain sues associations between diff "nodes"
(ideas/pieces of info) to active related others.



tippability ANS low stakes decision is involved



primary research ANS research that you design and conduct yourself (done firsthand)
- Ex. you may need to find out whether consumers would prefer that your soft drinks be sweeter or
tarter



primary research methods ANS broad: exploratory & precision


specific:
- surveys
- experimentation
- taste tests/triangle test
- observation

, - focus groups
- in-depth interviews
- projective techniques
- physiological measures
- scanner data
- conjoint analysis
- sentiment analysis



exploratory research ANS intended to get BASIC understanding of issues surrounding a product
or practice
Ex:
- observation
- in-depth interview
- focus group
- projective techniques
Not a lot of people are involved with this type of research, so you can't generalize findings to a larger
population


Precision Research ANS - experiments
- surveys
- panel
- scanner data



surveys: open vs. close-ended ANS OPEN: questions without choices
- pros: respondent isn't limited or influenced
- cons: respondents skip it and hard to quantify


CLOSED: questions w/ list of choices
- pros: easier to answer

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller Labtech. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $13.99. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

85443 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$13.99
  • (0)
  Add to cart