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Exam (elaborations)

Sports Marketing Exam 1 questions with answers 100% correct

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Sports Marketing Exam 1 questions with answers 100% correct

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  • October 27, 2024
  • 17
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • Sports
  • Sports
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BravelRadon
Sports Marketing Exam 1 questions with
answers 100% correct

Sports Marketing is a $________ billion industry. - correct answer ✔✔$425



Which sports marketing course and how many do students with this focus have to take? - correct answer
✔✔3 of the following 4:

MKTG 443

MKTG 497B

MKTG 410

or MKTG 428

MIKTG 497A



Who said "you are looking live at..."? - correct answer ✔✔Brent Musberger



What are the 5 levels of the spectator sports pyramid from bottom to top? - correct answer ✔✔Local
events

regional events (NCAA)

National Events (CFPs)

International Events (Ryder Cup)

Global events (Olympics)



What are the two primary focus areas of the class? - correct answer ✔✔Marketing of sports

Marketing through sports



What are the two main components of the marketing of sports? - correct answer ✔✔Marketing Mix

Brand Management

,What are the 4 main money making components of the North American sports market? - correct answer
✔✔Gate revenues

media rights

sponsorship

merchandising



Out of the 4 main money generating components of the sports market, what is projected to have the
highest CAGR? - correct answer ✔✔media rights followed by sponsorships



What is the money breakdown of marketing through sports (5 types of co.-related options)? - correct
answer ✔✔Advertising = $27B

Sponsorship = $6.4 B

Venue Naming Rights = $330M

Licensing = $10.5B

Endorsements = $897M



What are the top 2 ways most execs got to the top in the sports industry? - correct answer ✔✔Worked
up in marketing (all big 4 teams and NBA) and family ties (NHL, NFL)



What is our primary focus in sports products? - correct answer ✔✔spectator sports



What two primary segments should product decisions consider? - correct answer ✔✔-Live audience

-media-based audience



What are the two types of spectator sports products? - correct answer ✔✔Core product and peripheral
product



What is the core product? - correct answer ✔✔the game itself i.e. whatever takes place on the field of
play

-manner in which it was conducted

-style and strategy employed

, -interpretation of understood laws

-rules

-regulations

-historical precedents



T or F? The marketing/core product manager often has little control over core product decisions. -
correct answer ✔✔True



Why would a core product be modified? - correct answer ✔✔Increase appeal to fans

-speed pace of play

-increase scoring

-enhance competition



What are two typical core modifications? - correct answer ✔✔-changes in the rules

-changes in rules enforcement by officials



What are the key guidelines for changes to the core product? - correct answer ✔✔1. *must be done
with the utmost care

2. tradition also major consideration, because change will be disdained by many of the sport's fans

3. should have positive economic consequences

--increased attendance

--larger media-based audiences

4. can be based on the emergence of new leagues as competition if new rules are embraced by fans

5. core alterations will NOT overcome poor quality

--poor products will not sell

ex. XFL viewed as poorly played football and so failed in less than 2 seasons



What are two examples of core changes based on the emergence of new leagues as competition with
fans embracing new rules? - correct answer ✔✔-NBA adopted ABA's 3-point shot

-NFL adopted WFL's 2-point conversion

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