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CRS 262 EXAM 2 QUESTIONS WITH 100% CORRECT ANSWERS!!
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CRS 262 EXAM 2 QUESTIONS WITH 100% CORRECT ANSWERS!!
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CRS 262 EXAM 2QUESTIONS WITH
100% CORRECT
ANSWERS!!
CRS 262
OCTOBER 27, 2024
EVATEE
, CRS 262 EXAM 2 QUESTIONS WITH 100%
CORRECT ANSWERS!!
What is the STP process? Answer - - Identify markets with unfulfilled needs
- Determine market segmentation
- Select a market to target
- Position through marketing strategies
Why is market segmentation important? Answer - Increases the odds of
focusing on the right group of prospects
Helps to differentiate between:
- Those who may potentially buy a product
- Those who are likely to buy a product
What are the four levels of segmentation for targeting strategies? (know their
diferences) Answer - 1. Mass marketing (undifferentiated)
--Fashions targeted at all consumers
--Message may be diluted in order to attract a wide audience
--Cost effective marketing method, yet can be ineffective
2. Segment marketing (differentiated)
marketed specifically to individual consumer segments
--Demographics used
--Incorporate messages that are important to the segment
quality, sustainability, luxury, beauty
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