Choose which sentences are relevant to LVMH omnichannel strategy Answer 1)
Omnichannel is a client-centric approach aimed at providing a consistent, qualitative,
and frictionless customer experience across all channels and geographies.
2) Creating a seamless omnichannel customer experience requires collaboration across
all teams, departments, and via all activities - from warehouses to stores.
Looking at distribution, is Brick and Mortar still an important part of the luxury story?
Answer Yes
According to Bain & Company, US is now the first market for personal luxury goods -
Answer Agree
Which of the following features can contribute at assessing the luxury degree of an
offer? - Answer 1) Price
2) Quality
3) Scarcity
4) Signed by brands
5) Controlled channels
6) Personalised services
7) Delivering experiential rewards
How Fashion & Leather Goods Maisons do create unique customer experiences to their
clientele? - Answer By mastering their distribution
According to Erwan Rambourg the young generation of luxury buyers have transformed
the luxury industry in certain areas such as casualisation, social media or values. -
Answar Yes
By 2030, online sales will represent., according to Bain & Company - Answar 33% of the
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