EPR 1-3 EXAM 1 QUESTIONS & ANSWERS 2024/2025
4 Functions of PR - ANSWERS1. Relationship function
2. Managerial function
3. Boundary-spanning
4. environmental-scanning
Marketing vs. PR - ANSWERSMarketing
-Focuses on customer needs and wants
-Much more focused and specific
-Element of e...
4 Functions of PR - ANSWERS1. Relationship function
2. Managerial function
3. Boundary-spanning
4. environmental-scanning
Marketing vs. PR - ANSWERSMarketing
-Focuses on customer needs and wants
-Much more focused and specific
-Element of exchange
-They manipulate...
1. Product
2. Price
3. Distribution
4. Publicity
**TRANSACTIONAL**
Public Relations
PR relationships need to be built from mutual benefits, not this element of exchange
Parts of the PR function - ANSWERS1. Internal Relations -- (aka employee communication) employees are
the most important stakeholder.
, Internal relations is the specialized part of PR that builds and maintains a mutually beneficial relationship
between managers and the employees on whom an org's success depends.
2. Publicity -- Information provided by an outside source that is used by media because the information
has news value. This is an uncontrolled method of placing messages in the media because the source
does not pay media outlets for placement.
3. Advertising -- Information placed in the media by an identified sponsor that pays for the time or space.
It is a controlled method of placing messages in the media.
4. Press Agentry -- Creating newsworthy stories and events to attract media attention in order to gain
public notice
5. Public Affairs -- The specialized part of public relations that builds and maintains organizational
relationships with governmental agencies and community stakeholder groups to influence public policy
6. Lobbying -- The specialized part of public relations that builds and maintains relations with
government, primarily to influence legislation and regulation
7. Issues Management -- The process of anticipating, identifying, evaluating and responding to issues and
trends that potentially affect and organization's relationships with its publics
8. Crisis Management -- The public relations specialty that helps organizations strategically respond to
negative situations and to dialog with stakeholders affected by perceived and actual consequences of
crises
9. Investor Relations -- The specialized part of corporate public relations that builds and maintains
mutually beneficial relationships with shareholders and others in the financial community to maximize
market value
10. Development -- The specialized part of public r
PR roles - ANSWERS1. Communication Technician
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