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CMN 010V Midterm Exam Questions And 100% Correct Answers
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CMN 010V Midterm Exam Questions And 100%Correct Answers
Communication (simple definition) - Answer Each act of transmitting info.
Technical Media - Answer Channels we construct to amplify our communication (i.e.
T.V., radio, cellphone)
Other forms of Media - Answer Hands, voice, and eyes.
Does communication require a "listener" or recipient to be occurring in order to be
considered communication? - Answer Communication is the process of BOTH sending
and receiving. (Just sending a message is NOT comm., think of the golden record on
The Voyager)
Does communication require intent? (What if I didn't mean it?) - Answer Though it may
be poor communication if the wrong info. was received, IT WAS COMMUNICATION!
Is it ever possible to not communicate? - Answer Not really, meaning can still be
interpreted from lack of communication.
Transmission Model - Answer sender --> creates a message --> received by an
audience/receiver (this is a linear process). This theory is only effective when the
desired effect is reached.
Noise - Answer Things that can disrupt any stage of the transmission model and change
the desired effect.
Laswell 1948 - Mark The process of communication is to know who says what, in which
, channel, to whom, with what effect?
David Berlo's SMCR Model-Answer Sees the communication as the transfer of
communication: Messages have to be put (by the sender) into a form that can go
through a channel in order for a receiver to get the message.
In other words, the sender encodes a message and it is up to the receiver to decode the
message and gain meaning.
Feedback Loop - Answer The receiver of a message can send information back to the
initial sender.
(This is not present in Berlo's Model)
Reception and Audience Theories - Answer Put emphasis on the receiver making
meaning out of messages, with no "right" interpretation of a message.
Messages are ____________. - Answer Polysemic.
Poly = Many Semic = Meanings
Stewart Hall's Theory of Encoding and Decoding - Answer Production, Circulation, Use,
and Reproduction
Production - Answer Ideas encoded into a message based off of the sender's
experiences and their perceptions of the receiver's experiences and beliefs.
Circulation - Answer The message is made available to the receiver in some form.
Consumption, decoding and interpretation by the audience or receiver.
Reproduction
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