C201 Pre-Assessment Exam Questions
and Answers 100% Solved | Graded A+
Which part of the organizing process aids in effective and efficient progress
toward planned goals and often results in changes within the organization?
- Evaluating results
What is the result of a company increasing the de...
activities into units within the organization? - ✔✔Departmentalization
A high tech startup company is launching a marketing campaign for its new
social media portal by highlighting how the portal exceeds the connectivity
and collaboration capabilities of all other social media sits. Which type of
competitive advantage is this company leveraging? - ✔✔Product
Which marketing strategy is devoted to maintaining continuous bottom line
prices than relying on short term price cutting tactics such as cents off
coupons, rebates, and special sales? - ✔✔Everyday low pricing
When would a pull promotional strategy enhance a competitive advantage
to market a product better than a push strategy? - ✔✔When demand for
the product is driven by the end user
Which marketing tool is essential to building an effective relationship
marketing campaign? - ✔✔An affinity program
Which element of the promotional mix has the advantage of messaging that
can be tailored for each customer, but the disadvantage of a high cost per
contact? - ✔✔Personal Selling
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