Exam (elaborations)
LVMH GUIDED CASE
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Exam of 2 pages for the course LVMH at LVMH (LVMH GUIDED CASE...)
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Analyze the case: How does LVMH profit from economies of scale? -ANSWER It can better afford to open a new business in a premium location.
Analyze a case: Which value-chain function do LVMH's companies share the
greatest resources? - Answer Marketing
Analyze a Case: The economy is a key factor that can affect the success of a
diversification plan. How have environmental changes affected LVMH's sales?
- ANSWER The number of luxury goods consumers has grown as the market
has expanded to encompass both the successful and the ultra-wealthy.
Analyze a Case: LVMH is classified as a conglomerate. What exactly does this
mean? - ANSWER It operates in many different industries.
Determine Strategy: Which label aligns with LVMH's diversification strategy? -
ANSWER Related Diversification
A
To determine strategy, LVMH may build separate stores for each brand, each
focusing on a specific brand but following a consistent business model.
Similarly, LVMH might build a single luxury boutique that sold only its brands
and included items from all of its businesses. In either case, the corporation is
leveraging a similarity in what value function? ANSWER Sales
Determine Strategy: How has Bernard Arnault diversified LVMH? - ANSWER
Acquisition
LVMH can use its distribution channels and influence with fashion editors to
help emerging firms reach a worldwide market faster and more cost-effectively.
In this way, it can improve its profit by performing which of the following? -
ANSWER Share resources and capabilities.
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