Exam (elaborations)
LVMH EXAM QUESTIONS AND CORRECT ANSWERS
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LVMH EXAM QUESTIONS AND CORRECT ANSWERS...
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Which one of these Maisons is the oldest?- Fred
- Répossi
Watch brands include Chaumet and Hublot.
Chaumet
What does not constitute a significant motivator for Selective Retailing
Maisons?
- Constant innovation.
- Standard Product Selection
- Personalisation of connections
- Making shopping a unique experience.
Standard Product Selection
Brainpower
Read more.
Which Fashion House in the Group was established in 1846?
- Brands include Louis Vuitton, Berluti, Loewe, and Rimowa.
Loewe
How many stores does LVMH manage?
5,600 shops.
Which of the activities listed below does not fall under the Other Activities
sector?
Topics covered include culture, hospitality, art, and automotive.
Automotive
How many workers work for LVMH, and how many are women?
196,000 people, 71% are women.
How many Maisons are there in the LVMH Group?
More than 75.
Which business sector at LVMH generated the most income in 2022?
Fashion and leather products.
Which Maisons are in the Perfumes & Cosmetics division?
- Stella McCartney - Acqua di Parma - Maison Francis Kurkdjian - Fred -
Benefit Cosmetics - Chaumet.
, STELLA by Stella McCartney, ACQUA DI PARMA, Maison Francis
Kurkdjian, and Benefit Cosmetics
Which is the division's oldest and youngest wine estates and brands?
Domaine des Lambrays (the oldest) and Eminente (the youngest)
Select the proper statements about LVMH's omnichannel strategy:
1. Omnichannel is a client-centric strategy for delivering a consistent,
qualitative, and seamless customer experience across all channels and regions.
2. The omnichannel concept is only significant in retail because this is where
brands have direct touch with customers.
3. Creating a seamless omnichannel consumer experience necessitates cross-
collaboration across all teams, departments, and activities, from warehouse to
retail.
1&3
Regarding distribution, is brick and mortar still an important component of the
luxury story?
Yes
True or False: According to Bain and Company, the United States is currently
the largest market for personal luxury goods.
True
Which characteristics can help determine the luxuriousness of an offer?
- Price, quality, and scarcity.
- signed by brands
- Controlled channels.
- Personalized services.
- Offering experiential incentives.
How do Fashion & Leather Goods Maisons provide their customers with unique
shopping experiences?
- By selling in marketplaces
- By depending on robots.
By mastering their dispersal.
- Launching new goods every day.
By mastering the distribution
True or False. According to Erwan Rambourg, the younger generation of luxury
purchasers has influenced the luxury sector in areas such as casualisation, social
media, and values.
True
According to Bain & Company, by 2030, what percentage of luxury sales will
be online?
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