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ETS MFT MBA LATEST EXAM 2024.2025 100% ACCURATE FALL-SPRING (COMPLETE 200 QUESTIONS)
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ETS MFT MBA LATEST EXAM 2024.2025 100% ACCURATE FALL-SPRING (COMPLETE 200 QUESTIONS)
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ETS MFT MBA LATEST EXAM 2024.2025 100%ACCURATE FALL-SPRING (COMPLETE 200
QUESTIONS)
major segmentation variables (4)
(1) geographic, (2) demographic, (3) psychographic, (4) behavioral
penetrated market
set of customers who are buying the company's product
target market
qualified available market the company decides to pursue
available market
set of consumers who have interest, income, and access to a particular offer
potential market
set of consumer with a sufficient level of interest in a market offer
corporate culture
shared experiences, stories, beliefs, & norms that characterize an organization
strategic marketing plan
,lays out the target market and the firm's value proposition, based on an analysis of the best market
opportunities
5 stages of consumer buying process decision process
(1) need recognition, (2) information search, (3) evaluation of alternatives, (4) purchase decision, (5)
post-purchase behavior
8 steps of business purchasing process
(1) identify need, (2) select specific product, (3) appoint purchase team, (4) specify technicalities, (5)
budget for purchase, (6) research potential suppliers, (7) solicit bids, (8) award contracts
4 factors influencing consumer behavior
(1) cultural, (2) social, (3) personal, (4) psychological
4 factors that influence business purchasing behavior
(1) environmental, (2) organizational, (3) interpersonal, (4) individual
competitive intelligence
defining, gathering, analyzing, & distributing intelligence about products, customers, competitors, and
any aspects of the environment needed to support executives & managers making strategic decisions
for an organization
managerial decision making process steps (6)
(1) establish the objective, (2) define the problem, (3) identify possible solutions, (4) evaluate alternative
courses of action, (5) implement the decision, (6) acquire feedback
,8 major models of marketing communication
(1) advertising, (2) sales promotion, (3) events & experiences, (4) public relations & publicity, (5) direct
marketing, (6) interactive marketing, (7) word-of-mouth marketing, (8) personal selling
pull strategy
the manufacturer uses advertising and other communication to persuade consumers to demand the
product from intermediaries, thus inducing intermediaries to order it
push strategy
uses the manufacturer's sales force, trade promotion money, or other means to induce intermediaries
to carry, promote, & sell the product to end users
points-of-parity (POPs)
attributes or benefit associations that are not necessarily unique to the brand but may be shared with
other brands
points-of-difference (PODs)
attributes of benefits that consumers strongly associate with a brand, positively evaluate, and believe
they could NOT find to the same extent with a competitive brand
posititioning
the act of designing a company's offering and image to occupy a distinctive place in the minds of the
target market
, supersegment
set of segments sharing some exploitable similarity
5 key criteria market segments must rate favorably on to be useful
(1) measurable, (2) sustainable, (3) accessible, (4) differentiable, (5) actionable
pyschographic
the science of using psychology & demographics to better understand consumers
variables of demographic segmentation (6)
(1) age and life-cycle stage, (2) life stage, (3) gender, (4) income, (5) generation, (6) race & culture
investment banking
a specific division of banking related to the creation of capital for other companies, governments, and
entities
weak form
assumes that all info contained in past price movements is reflected in the current market price. info
about recent trends in a stock price is no use in selecting a stock
semi-strong form
states the current market price reflects all publicly available information. to gain abnormal returns
insider info is needed
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