Key Concepts in Corporate Communications Exam Questions and Answers Latest Update already Passed
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Key Concepts in Corporate Communications Exm sol
Institution
Key Concepts In Corporate Communications Exm Sol
Key Concepts in Corporate Communications Exam Questions and Answers Latest Update already Passed
Corporate Communications - Answers The function that focuses on the organisation as a whole and on how it presents itself to all its key stakeholders, maintaining a favourable reputation.
Management ...
Key Concepts in Corporate Communications Exam Questions and Answers Latest Update already
Passed
Corporate Communications - Answers The function that focuses on the organisation as a whole and on
how it presents itself to all its key stakeholders, maintaining a favourable reputation.
Management Function - Answers Responsible for overseeing and coordinating the work done by
communication practitioners in different specialist disciplines.
Mission and Vision - Answers Statement of overall aims in line with the overall purpose.
Strategy - Answers The way or means in which the corporate objectives are to be achieved and put into
effect.
Corporate Identity - Answers The profile and values communicated by an organisation.
Corporate Image - Answers The immediate set of associations of an individual in response to one or
more signals or messages from or about a particular organisation at a single point in time.
Corporate Reputation - Answers An individual's collective representation of past images of an
organisation established over time.
Stakeholder - Answers Any group or individual who can affect or is affected by the achievement of the
organisation's objectives.
Market - Answers A defined group from whom a product is or may be in demand.
Communication - Answers The tactics and media that are used to communicate with internal/external
groups.
Stakeholder Engagement - Answers The focus on having real interactions with stakeholders, being more
transparent and authentic.
Fragmented Communication - Answers Separate communication efforts across different departments
causing problems.
New Technology Impact - Answers The shift in communication expectations due to the rise of the
internet and social media.
Reputation Management - Answers The focus on being open and honest with stakeholders rather than
controlling their perception.
Communication as a Strategic Tool - Answers Communication is a key part of the company's overall
strategy for managing its reputation.
Gradual Change in Communication - Answers The belief that the shift towards more engagement and
openness is gradual rather than abrupt.
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