Persuasion in Corporate Communication Exam Questions and Answers Latest Update Graded A+
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Persuasion in Corporate Communication Exm
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Persuasion In Corporate Communication Exm
Persuasion in Corporate Communication Exam Questions and Answers Latest Update Graded A+
Rhetoric - Answers The art of effective or persuasive speaking or writing, especially the exploitation of figures of speech and other compositional techniques.
Rhetoric Theory Assumptions - Answers 1. Effecti...
Persuasion in Corporate Communication Exam Questions and Answers Latest Update Graded A+
Rhetoric - Answers The art of effective or persuasive speaking or writing, especially the exploitation of
figures of speech and other compositional techniques.
Rhetoric Theory Assumptions - Answers 1. Effective public speakers must consider their audience. 2.
Speakers should not construct speeches without considering their audiences. 3. Think of the audience as
a group of individuals with motivations, decisions, and choices. 4. Speaker should conduct an audience
analysis where they assess and evaluate the audience/listeners of the speech.
Three Types of Proofs in Presentations - Answers 1. Ethos: The perceived character, intelligence, and
goodwill of a speaker as they become revealed through his or her speech. 2. Pathos: Pertains to the
emotions that are drawn out of listeners. 3. Logos: Logical proof where the use of arguments and
evidence is used in a speech.
Logos - Answers LOGICAL PROOF. Within logos are 3 key aspects you need to look out for: 1) Syllogism:
A set of propositions that are related to one another and draw a conclusion. 2) Enthymeme: Based on
probabilities which are statements that are generally true but still need evidence. 3) Signs: Statements
that identify reasons for a fact. Can use these forms of proofs in advertisements as well.
Aristotle's Definition of Rhetoric - Answers The available means of persuasion.
Canons of Rhetoric - Answers Aristotle believed that for a speech to be effective, speakers must follow
certain guidelines or principals called canons.
Forensic Rhetoric - Answers A type of rhetoric where speakers prompt feelings of guilt or innocence
from an audience.
Epideictic Rhetoric - Answers Rhetoric where the speaker praises or blames.
Deliberative Rhetoric - Answers A type of rhetoric that determines the audience's course of action.
Something should or should not be done (future actions).
Persuasion in Corporate Communication - Answers Persuasion and effective communications are the
foundation of any successful organization, regardless of size, industry, or geography. The ability to be
persuasive and effective in achieving communication goals requires trusting, positive relationships.
Persuasive communication comes in the form of speeches, presentations, marketing, sales promotion,
and advertising.
AIDA Model - Answers Attention, Interest, Desire, Action.
Types of Persuasive Messages - Answers 1. Requests for action. 2. Presentation of ideas. 3. Requests for
claims or adjustments.
Types of Audiences - Answers 1. Latent Publics: Groups whose values are in contact with your own
values but the public has yet to realize the connection. 2. Aware Publics: They recognize a common issue
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