Corporate communication Chapter 1 Review Questions and Answers Latest Update Graded A+
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Corporate communication Chapter 1
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Corporate Communication Chapter 1
Corporate communication Chapter 1 Review Questions and Answers Latest Update Graded A+
CC is a combination of which types of activities? - Answers Managerial activities as well as tactical skills
How one could consider metaphorically CC? - Answers CC can be considered as an umbrella under which w...
Corporate communication Chapter 1 Review Questions and Answers Latest Update Graded A+
CC is a combination of which types of activities? - Answers Managerial activities as well as tactical skills
How one could consider metaphorically CC? - Answers CC can be considered as an umbrella under which
we have different specializations.
CC definition - Answers CC is a management function which offers a framework for the effective
coordination of all internal and external communication, with the overall purpose of establishing and
maintaining favourable reputations with stakeholder groups upon which the organization is dependent.
What are the 3 main characteristics/tasks of CC? - Answers 1. BROADER FOCUS --> it focuses on the
organization as a whole
2. To present the organization to all key stakeholders
3. ESTABLISHING, MAINTAINING and PROTECTING the organization's reputation.
How is CC used as a strategic tool? - Answers CC is used as a strategic tool to take up a reputational
position in the minds of stakeholders, present itself as transparent and foster individuals to become
genuine advocates.
In the present which are the 4 elements used to get stakeholders engaged? - Answers AUTHENTICITY,
ADVOCACY, TRANSPARENCY, INTERACTIVITY --> CC from tactical support to strategic tool
MISSION definition - Answers Statement which focuses on today, it expresses the overall aim of the
organization (who we are and what we do), in line with the values of key stakeholders
VISION - Answers Future statement which focuses on tomorrow, it expresses the aspirational view of the
direction that the organization wants to go in --> LONG-TERM vision of the company.
CORPORATE OBJECTIVES - Answers - overall aims in line with the overall purpose
- achieved through strategies
- SHORT-TERMED
STRATEGIES - Answers - LONG-TERM plans
- Ways through which corporate objectives are to be achieved
- (actions and communications)
CORPORATE IDENTITY - Answers The way an organization presents itself to the public. The set of values
communicated by the organization.
CORPORATE IMAGE - Answers - Immediate set of associations of an individual in response to one or
more messages from or about a particular organization at a single point in time.
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