10/23/24, 8:31 PM PRSA APR EXAM LATEST 2023-2024 ACTUAL EXAM 110 QUESTIONS AND CORRECT DETAILED ANSWERS WITH RTIONA…
PRSA APR EXAM LATEST 2023-2024 ACTUAL EXAM 110
QUESTIONS AND CORRECT DETAILED ANSWERS WITH
RTIONALES (VERIFIED ANSWERS) |ALREADY GRADED A+
Terms in this set (119)
Universe The number of possible respondents available to draw survey sample from
Number needed to be representative of the universe. Any universe that is 100,000
Representative sample
or more requires a sample of 384
10-K Annual Report must file 60 days after close of companies fiscal year
Quarterly financial Report containing unaudited data-filed 35 days after close of
10-Q
first three fiscal quarters
If the same survey were given repeatedly 95% of the time the results would be the
95% Confidence level
same, falling within the same margin of error
information that needs to be public documented through the SEC-a news release
can be qualified. Can triggered by a reporter questions for information that has not
8-K
been issued publicly. Publically traded organization and/or regulated. Mnemonic:
"kant" wait-information
The range, plus or minus, within which results can vary (the larger the sample the
Margin of error
lower the margin of error)
invitation or agenda at for shareholders to advertise the annual meeting. Can cover-
Proxy Statement (Form Def 14A) proposals for new board members, directors or executives' salaries, bonus and
option plans for directors, and declarations by company management.
Survey that is taken of a large target audience prior to a campaign. Research after
Benchmark Survey
campaign can be measured against this
Cluster Sample People who are grouped or clustered by something they have in common
Fullscreen
Study of publications, print and electronic media reports to measure and evaluate
Content analysis news coverage of an organization, its people or activities. Attempt to objectively
code and describe the content of communication.
Depth interviews One-on-one interviews with key respondents
Informal give-and-take sessions in a controlled environment with a small group of
Focus group
people.(Qualitative)
Research that includes the systematic gathering of scientifically measurable data
Formal methods
from representative. samples. Mail survey, telephone survey (Quantitative)
Exploratory research that is not gathered from scientifically represented samples
Informal methods
(focus groups, key influencers, letters/complaints received
all publicly traded companies disclose material information to all investors at the
Regulation Fair Disclosure (2000)
same time (at all levels)
Insider Trading Study (1963) Encourages timely disclosure of "material information"
Gag period-registration of securities and led to embargo of publicity materials
Rule 5c (Security Act of 1933) during a specific timeframe (90 days from registration becomes effective) Think-
high 5 for keeping your mouth shut ;)
, 10/23/24, 8:31 PM PRSA APR EXAM LATEST 2023-2024 ACTUAL EXAM 110 QUESTIONS AND CORRECT DETAILED ANSWERS WITH RTIONA…
Corporate auditing accountability, responsibility, and transparency. mandated a
number of reforms to enhance corporate responsibility, enhance financial
Sarbanes Oxley (2002) disclosures and combat corporate and accounting fraud, and created the "Public
Company Accounting Oversight Board," to oversee the activities of the auditing
profession. Think Oxley-sounds like Auditing/Accounting Fraud
"1. require that investors receive financial and other significant information
Securities Act of 1933
concerning securities being offered for public sale; and
2. prohibit deceit, misrepresentations, and
other fraud in the sale of securities.
Mnemonic-1933-investors need info before
they can public sale-no lying of fraud."
Solicitation of proxies between official statement and annual meeting. Mnemonic
Section 14 of Act of 1934
-14 goes with 34 (send proxies to all 14 shareholders?)
Lobbyists must register with the clerk of the house or secretary of the senate
between the first and 10th day of the quarter-includes $ received, names of
Lobbying act of 1913
publications that they published articles/editorials. Violation=$5,000 fine and up to
12 months imprisonment
Sherman/Clayton Act- Illegal to engage in activity that ruins competition. Think
Anti-Trust
Anti-trust=Anti-competition
Created the SEC and gives them the power to register, regulate, and oversee
brokerage firms, transfer agents, and clearing agencies as well as the nation's
Securities Act of 1934
securities self regulatory organizations (SROs) and various stock exchanges.Think-
SEC can RROA Register-Regulate-Oversee Agencies/Agents
Interviews conducted by stopping respondents in a public place, such as a
Intercept Interviews
shopping mall
If you represent a foreign government you must register under US government-
Registering as a foreign agent
Originated with Carl Byoir and when he represented the Nazi's
Formal Research Examples Systematic formal questionnaires, "statistically representative"
Informal Research Examples Focus groups, call-in feedback systems, and online sources
A sample based on your best judgment to determine what would be representive
Judgmental or purposive Sample
(i.e. women 65+)
Surveys Systematic information gathered on formal questionnaires to gather information
Leading Question A question that leads a respondent to answer in a particular way
Questions that allow respondent to answer in their own words rather than choosing
Open-end Question
from a particular selection
Population (same as Universe) The individuals whose opinions are sought in a survey
Rule 10 b-5 (Security Exchange Act of FRAUD. It is your legal responsibility to info is accurate and complete. Think-It
1934) would be fraud to say 10 comes "b" fore 5
Primary Research Research you conduct yourself
Secondary Research Research reviewed by you but previously conducted by others.
Situation Analysis Collection of all data known about the company and the problem/situation.
You can't do anything with your stock/benefits: Examples political campaigns and
Blackouts HR matters dealing with retirement changes/employee benefits (60-day blackout
before you can change your benefits)
A method of selecting a sample in which every member of the population has an
Random Sample
equal chance of being selected. (i.e. every 10th person or names from a hat)
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