Lamar University
Straighterline Business
BUS 102 Straighterline Business Principles of
Marketing MKTG 3310 Exam
Course Title and Number: BUS 102 Straighterline
Business Principles of Marketing Exam
Exam Title: BUS 102 Straighterline Business Principles of
Marketing Exam
Exam Date: Exam 2024- 2025
Instructor: [Insert Instructor’s Name]
Student Name: [Insert Student’s Name]
Student ID: [Insert Student ID]
Examination
180 minutes
Instructions:
1. Read each question carefully.
2. Answer all questions.
3. Use the provided answer sheet to mark your responses.
4. Ensure all answers are final before submitting the exam.
5. Please answer each question below and click Submit when you
have completed the Exam.
6. This test has a time limit, The test will save and submit
automatically when the time expires
7. This is Exam which will assess your knowledge on the course
Learning Resources.
Good Luck!
Need Writing Help? We've Got You Covered! ✍️
100%
NO AI or Plagiarism Usage Guaranteed🎯
💬 Chat with us here: 📧 Hybridgrades101@gmail.com
, Straighterline Business 2024-2025
BUS 102 Straighterline Principles of Marketing - Brian
Bourdeau MKTG 3310 - Exam 1 Review Questions and
Answers | 100% Pass Guaranteed | Graded A+ |
Read All Instructions Carefully and Answer All the
Questions Correctly Good Luck: -
What are the 3 Types of Economies to consider in
Marketing Macro-Environments? - Answer>> 1)
Subsistence Economy
2) Developing Economy
3) Mature Economies
Define "Subsistence Economy" in a Macro-Economy, in
terms of Marketing. - Answer>> economies that
consumer virtually all of what they produce, which are
primarily agricultural and basic manufacturing products
["just surviving"]
Define "Developing Economy" in a Macro-Economy, in
terms of Marketing. - Answer>> economies that produce
more than it consumers and offers opportunities for
certain product categories but does not have the
advanced service economy of a mature economy
□ Huge entrepreneurship opportunities
□ Building up, and the first thing to build up, primarily,
is services
® Ex.: telecommunication companies, banks,
insurance
Need Writing Help? We've Got You Covered! ✍️
100%
NO AI or Plagiarism Usage Guaranteed🎯
💬 Chat with us here: 📧 Hybridgrades101@gmail.com
,Define "Mature Economy" in a Macro-Economy, in
terms of Marketing. - Answer>> an economy that has
transitioned into a service economy; has stable
industry, established banking and financial institutions,
and offers many marketing opportunities across a wide
variety of sectors
What is the most important element, regarding social
aspects and culture, of a Micro-Environment? - Answer>>
customers!
What is the most important element, regarding social
aspects and culture, of a Macro-Environment? -
Answer>> trends related to the customers!
Explain a bit how different generation view the world
differently, affecting the social and cultural aspects of
Marketing. - Answer>> □ Ex.: people in our generation
don't even remember 9/11
□ Ex.: people have been through different economies,
different tragedies, etc.
□ Ex.: marketing appeals are different for Baby
Boomers, Gen X, Millennials, Gen Z
Are Social and Cultural Elements a Micro-Environment
issue or a Macro-Environment issue? - Answer>> Macro-
Environment
Explain a bit how a shift in diversity affects the social
and cultural aspects of Marketing. - Answer>> Ex.: not all
people of the Hispanic culture are alike
□Might change as generations continue on and first
generations continue to have second and third
generation kids
Need Writing Help? We've Got You Covered! ✍️
100%
NO AI or Plagiarism Usage Guaranteed🎯
💬 Chat with us here: 📧 Hybridgrades101@gmail.com
, Are Political / Regularity / Legal Issues Elements of
Micro-Environments or Macro-Environments? - Answer>>
Macro-Environment
What part do laws play in Marketing? - Answer>> Laws
help protect consumers directly from companies
(Consumer Bill of Rights)
What are teh 4 Basic Rights as Outlined by the
Consumer Bill of Rights articulated by President JFK in
1960? - Answer>> 1) Right to be informed
2) Right to safety
3) Right to choose
4) Right to be heard
What are federal laws often supplemented by? What is
the significance of this? - Answer>> federal laws often
suplemented by state laws
***companies have to be aware of the laws in any state
the company does business in (this is true in a global
sense as well)
□ Child advertising laws
[Ex.: Camel Cigarettes got in trouble for cartoon
advertising that was more enticing to children]
□ Buyer beware laws
What 2 types of influences are included in the
Economic Environment of the Macro-Environment? -
Answer>> 1) Financial Influences
2) Monetary Influences
How do we distinguish between different economies?
Need Writing Help? We've Got You Covered! ✍️
100%
NO AI or Plagiarism Usage Guaranteed🎯
💬 Chat with us here: 📧 Hybridgrades101@gmail.com
Les avantages d'acheter des résumés chez Stuvia:
Qualité garantie par les avis des clients
Les clients de Stuvia ont évalués plus de 700 000 résumés. C'est comme ça que vous savez que vous achetez les meilleurs documents.
L’achat facile et rapide
Vous pouvez payer rapidement avec iDeal, carte de crédit ou Stuvia-crédit pour les résumés. Il n'y a pas d'adhésion nécessaire.
Focus sur l’essentiel
Vos camarades écrivent eux-mêmes les notes d’étude, c’est pourquoi les documents sont toujours fiables et à jour. Cela garantit que vous arrivez rapidement au coeur du matériel.
Foire aux questions
Qu'est-ce que j'obtiens en achetant ce document ?
Vous obtenez un PDF, disponible immédiatement après votre achat. Le document acheté est accessible à tout moment, n'importe où et indéfiniment via votre profil.
Garantie de remboursement : comment ça marche ?
Notre garantie de satisfaction garantit que vous trouverez toujours un document d'étude qui vous convient. Vous remplissez un formulaire et notre équipe du service client s'occupe du reste.
Auprès de qui est-ce que j'achète ce résumé ?
Stuvia est une place de marché. Alors, vous n'achetez donc pas ce document chez nous, mais auprès du vendeur YourAssignmentHandlers01. Stuvia facilite les paiements au vendeur.
Est-ce que j'aurai un abonnement?
Non, vous n'achetez ce résumé que pour $14.99. Vous n'êtes lié à rien après votre achat.
