CMN 161 Final Exam Questions and Answers Graded A+
What is a logic model? - Answers It displays the connections between resources, activities, and
outcomes. It is the basis for developing a management plan. It is used to explain, track and monitor
operations, processes and functions.
The "inputs" of a logic model - Answers money, paid staff or volunteer hours, facilties and equipment,
expertise, data or involvement of collaborators
The "activities" of a logic model - Answers Mass media such as advertising, PSA's, EE, radio sopa operas.
Patient decision aids like computer animations and decision software. Training workshops for healthcare
providers, teachers. Outreach and education activities such as health fairs, speaking engagements.
The "outputs" of a logic model - Answers Describes whether the activities were delivered as planned. Ex:
for patients, for mass media, for intermediaries, for outreach.
The "outcomes" of a logic model - Answers Immediate outcomes are next day recall of the message,
awareness of the issue. Intermediate outcomes include changes in individual behavior, enactment of
policies. Long term outcomes include permanent changes in behavior, statuses or laws.
The "impact" of a logic model - Answers Measured in terms of population-level health or socioeconomic
improvements. Want to see population measures of quality life improve.
What is a SWOTE analysis? - Answers It is a standard business tool for assessment of strengths,
weaknesses and opportunities.
What do strengths and weakness refer to in the SWOTE? - Answers Conditions that are within your
control or least inherent to your organizations ability to implement the program.
What are the strengths in a SWOTE? - Answers Attributes within the organization. Personal capabilities,
experiences, material resources, organizational commitment. If you have a great product or service to
work with (free pizza night), it is a program strength.
What are the two types of weaknesses in a SWOTE? - Answers Gaps within the organization like a lack of
knowledge, skills, experience, or material resources. Then there is weaknesses of the actual intervention
which includes delayed or limited availability, cost to produce, distribution hurdles.
Wha are opportunities in a SWOTE? - Answers Positive factors related to happenings at the time and in
the place you have planned your intervention. Examples are a favorable political climate, funding,
technology, seasonal trends, big events that draw attention.
What are the threats in a SWOTE? - Answers Factors that could potentially delay or prevent you from
achieving your program objectives. Examples are political instability, environmental catastrophe, and
activity linked to risky funding.
, What are ethical dimensions of health communication? - Answers They are derived from conflicts of
philosophical and societal principles and values.
What are the four ethical dimensions? - Answers Utilitarianism, Deontological principles, the golden
rule, and other rights and privileges.
What is utilitarianism? - Answers Greatest good for the greatest number
What is deontological principles? - Answers Sticking to certain principles. You cant achieve the outcome
through unjust means.
What is the golden rule? - Answers Do unto others as you would have them do unto you
What is dissemination? - Answers The movement of products either physically or electronically from the
production location to the disseminator.
Criteria that apply to dissemination - Answers Presentability, expandability, sustainability, cost-
effectiveness
What is presentability (dissemination) ? - Answers Focus on specific audiences over a time schedule,
reaching multiple audiences with higher quality media is to work with partners.
What is expandability (dissemination)? - Answers Anything will work in a small community with loving
care lavished over every detail but its hard bringing this to a scale wehre there can be a genuine public
intervention. The best is to bring trained counselors working with clients.
What is sustainability (dissemination)? - Answers A strategic organization matches partner organizations
to intended and audiences and spreads the costs of the campaign broadly.
What is cost-effectiveness (dissemination)? - Answers Interventions tend to have a limited budget so
little money is spent on sustaining health communication interventions that it is almost pointless to
assess their cost-effectiveness.
What is Reach? - Answers a measure of the percentage of people in the target market who are exposed
to the ad campaign during a given period of time.
What is training prep? - Answers If using personnel in a project like health educators, patient navigators
or wellness coaches, the preparing them to deliver them to an intervention in a consistent manner.
Measures of campaign outcomes - Answers Description: What happened as a result of the
intervention?; Causality: Can you attribute what you see as a change to the intervention?; Judgment:
Are the outcomes good enough?; Next steps: Should the campaign be continued?
Purposeful communication - Answers Serves to exchange information and to reflect, establish and
maintain relationships between interactants in the communicative encounter
