Exam (elaborations)
Comm 171 Midterm Questions And Answers Latest Update
- Course
- COMM 171
- Institution
- University Of Southern California
Comm 171 Midterm Questions And Answers Latest Update
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Solution 2024/2025Pepper
Comm 171 Midterm Questions And Answers
Latest Update
Define Mass Communication ANS✔✔ the process between creating shared
meaning between mass media and audiences. Creating cultural products
and distributing it to mass audiences.
What are some unique aspects of Mass Communication? ANS✔✔ 1. Its
ability to be controlled and reach far distances.
2. The delayed inferential feedback from viewers.
3. The delivery of multiple, identical messages (from different stations,
commercials appearing often, same songs playing on radios)
4. Lack of personalization. Tends to appeal to a wider audience.
5. Communicators don't know each other ("narrowcaster")
Define Communication. ANS✔✔ The transmission of a message from a
sender to a receiver, the simultaneous exchange of meaning from senders
to receivers.
What is Media Literacy? ANS✔✔ Possessing knowledge to be competent in
assessing messages carried by mass media. Being able to see through the
messages portrayed.
Media's Effect on Culture: Macro v. Micro ANS✔✔ Micro: Small, how media
affects you personally or those close to you.
Macro: Large, how society or culture is being affected.
, Solution 2024/2025
Pepper
What is mainstreaming? ANS✔✔ Establishing the "norm." Defining what is
regular or "mainstream"
Hall's three approaches to studying media: ANS✔✔ 1. Looking at the users &
consumers.
2. Taking a professional approach.
3. Taking an academic social approach.
"Culture as a skyscraper" ANS✔✔ Culture as a skyscraper relates to the idea
that culture is not a social process but as a set of products sorted into high,
low, or middle positions on a cultural skyscraper.
"Culture as a map" ANS✔✔ In a cultural map, culture is an ongoing and
complicated process that allows us to better account for our diverse and
individual tastes. A cultural map suggests that we can pursue many
connections from one cultural place to another and can appreciate a range
of cultural experiences without simply ranking them high to low.
Steps in the Critical Process: ** ANS✔✔ 1. Description
2. Analysis
3. Interpretation
4. Evaluation
5. Engagement
What is a theory? ANS✔✔ It is an assumption about what human
experiences are like. It is an attempt to explain or represent these human
experiences or a phenomenon.
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