Exam (elaborations)
COMM171 Questions And Answers Latest Update
- Course
- COMM 171
- Institution
- University Of Southern California
COMM171 Questions And Answers Latest Update
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Solution 2024/2025Pepper
COMM171 Questions And Answers Latest
Update
MEDIA LITERACY ANS✔✔ the access to create, analyze and evaluate media
Administrative vs. Critical Research ANS✔✔ Admin asks question about the
immediacy. Media with direct observable effects.
Critical research looks at larger culture questions.
Transmission vs. Ritual perspective: ANS✔✔ Trans- sees media as senders.
Either media has an impact or not. Can't be both.
Ritual, it's necessary to understand the importance of mass communication.
Cultivation analysis ANS✔✔ Television view can have long-term effects on
the audience.
Attitude change theory ANS✔✔ theory that explains how people attitude are
shaped and changed and how those attitude changes behavior
Middle range theory ANS✔✔ ideas that predicts or explain only limited
aspects of mass communication
Era of Mass Society ANS✔✔ Hitler using propaganda through media-
therefore media has a negative influence on society.
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