Mgt 103 Midterm 1 Flashcards Questions And Answers
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Course
MGT 103
Institution
MGT 103
Mgt 103 Midterm 1 Flashcards Questions
And Answers
Environmental Forces social, economic, tech, competitive, regulatory forces
- not controllable
Strategic planning Ongoing process of making decisions that guide the firm both in the
short and long term. Develop objectives before actions
Thr...
Segmenting, Targeting and Positioning select target markets where the firm's offerings are
best suited
Developing the Marketing Mix address product, price, place, promotion, placement
Environmental Scan shows the many important trends that influence marketing
Economic Environment indications of economic health (GDP, GNP, infrastructure), levels
of economics development, the business cycle.
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