MGT 103 Final Burrit Demil Questions And
Answers
prepurchase search a search for information that aids a specific acquisition decision
Five Dimensions of Service Quality reliability, responsiveness, assurance, empathy,
tangibles
customer contact audit a flowchart of the points of interaction...
roles of internal marketing have the attitude, skills, and commitment needed to meet
customer expectations
Customer Experience Management (CEM) the process of managing the entire customer
experience within the company
, MGT 103 Final Burrit Demil Questions And
Answers
price objectives profit, sales, market share, unit volume, survival, social responsibility
pricing constraints -demand for the product class, product and brand
-newness of the product: PLC
-cost of producing and marketing the product
-competitors prices
-brand
-distribution channel
-pricing across channels
demand curve a graph of the relationship between the price of a good and the quantity
demanded
Three demand factors affect price: consumer tastes, price and availability of substitute
products, and consumer income
the role of the marketing manager -define the 4 P's
-cohesive marketing plan
, MGT 103 Final Burrit Demil Questions And
Answers
SWOT Internal strengths and weaknesses
SWOT external opportunities and threats
marketing segmentation links market needs to an organization's marketing program
through marketing mix actions
marketing mix actions identify market needs, link needs to actions, execute marketing
program actions
7 stages of launching new products 1. new product strategy development
2. idea generation
3. screening and evaluation
4. business analysis
5. development
6. market testing
7. commercialization
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