MGT 103 chapter 5 Questions And Answers
extended problem solving a purchase decision process during which the consumer devotes
considerable time and effort to analyzing alternatives; often occurs when the consumer perceives
that the purchase decision entails a lot of risk
limited problem solv...
extended problem solving a purchase decision process during which the consumer devotes
considerable time and effort to analyzing alternatives; often occurs when the consumer perceives
that the purchase decision entails a lot of risk
limited problem solving occurs during a purchase decision that calls for, at most, a
moderate amount of effort and time
routine problem solving consumers recognize a problem, make a decision, and spend little
effort seeking external information and evaluating alternatives
brand loyalty a favorable attitude toward and consistent purchase of a single brand over
time
opinion leaders individuals who exert direct or indirect social influence over others
reference groups people to whom an individual looks as a basis for self-appraisal or as a
source of personal standards
, MGT 103 chapter 5 Questions And Answers
brand community a specialized group of consumers with a structured set of relationships
involving a particular brand, fellow customers of that brand, and the product in use
consumer socialization the process by which people acquire the skills, knowledge, and
attitudes necessary to function as consumers
family life cycle the distinct phases that a family progresses through from formation to
retirement, each phase bringing with it identifiable purchasing behaviors
social class the relatively permanent, homogeneous divisions in a society into which
people sharing similar values, interests, and behavior can be grouped
Subculture subgroups within the larger, or national, culture with unique values, ideas, and
attitudes
situational influences Impact on the purchase decision process: the purchase task, social
surroundings, physical surroundings, temporal effects, antecedent states
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller UpperClass. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $11.99. You're not tied to anything after your purchase.
