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UCSD MGT 103 Final Exam Questions with Latest Update
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5 categories (including %) of product adopters - Answer-Innovators - 2.5% Early Adopters - 13.5 % Early Majority - 34% Late Majority - 34% Laggards - 16% most important group of product adopters - Answer-early majority 4 things majority adopters ARE - Answer-1. more cost averse 2. less...

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  • October 23, 2024
  • 7
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

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  • ucsd mgt 103 final exam questions with latest upda
  • 5 categories including of product adopters a

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UCSD MGT 103 Final Exam Questions
with Latest Update
5 categories (including %) of product adopters - Answer-Innovators - 2.5%
Early Adopters - 13.5 %
Early Majority - 34%
Late Majority - 34%
Laggards - 16%

most important group of product adopters - Answer-early majority

4 things majority adopters ARE - Answer-1. more cost averse
2. less tech savvy
3. less engaged
4. less forgiving about product faults

5 things majority adopters NEED - Answer-1. lower cost
2. ease/convenience
3. more persuasion
4. more reliability
5. more assistance

80/20 rules - Answer-80% of your business comes from 20% of your customers

most important thing to include in market share - Answer-yourself!!!!

who decides who to track in the market share? - Answer-marketing w/ input from sales

do you have to be profitable in your first year? - Answer-no

what % confidence should you be in your sales forecast? - Answer-between 70-85%

how much money do you need to hit to make 20/20 in revenue? - Answer-ONE
BILLION DOLLAR$

price: definition - Answer-what product/service is listed at

cost: definition - Answer-price paid for product/service

value: definition - Answer-ratio of perceived benefits to price

what % of Gross National Product does the service industry account for? - Answer-50%

class reading:

, on a scale of 1-10, how important does Jeff Bezos view the computer? - Answer-11 or
12

class reading:

Amazon's customer value proposition is:

a. operational efficiency
b. customer focus
c. innovation
d. all of the above - Answer-d. all of the above

the most common answer in marketing - Answer-"no" + reason why

the marketing decile is based on:

a. your own company
b. the entire market basket - Answer-b. the entire market basket

2 ways to grow business - Answer-1. steal business
2. expand market

in the customer decile, the number in the 10th decile (first column) should be ______
than the 1st decile (last column)

a. smaller
b. larger - Answer-a. smaller

marketing mix that Dexcom uses - Answer-1. product
2. price
3. promotion
4. ** partners **

5 steps of common sales process

(think: Old Farts Passing Are Smelly) - Answer-1. Opening
2. Fact Finding
3. Presentation (FAB)
4. Assess Interest/Answer Q's
5. Seek Commitment

what is FAB? - Answer-1. Features - Fact - what the product does
2. Advantages - "So.." - How it's different/better
3. Benefits - "What this means for you..."

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