TEST BANK
Information Systems A Manager's Guide
to Harnessing Technology, v. 10.0 by
John Gallaugher
Complete Chapters Test Bank
are included (Ch 1 to 22)
** Immediate Download
** Swift Response
** All Chapters included
,Table of Contents are given below
Chapter 1: Setting the Stage: Technology and the Modern Enterprise
Chapter 2: Zara: Fast Fashion from Savvy Systems
Chapter 3: Strategy and Technology: Concepts and Frameworks for Achieving Success
Chapter 4: FreshDirect: A Tech-Heavy Online Grocer Succeeds Where Others Fail
Chapter 5: Netflix: Sustaining Leadership in an Epic Shift from Atoms to Bits
Chapter 6: Moore’s Law and More: Fast/Cheap Computing and What This Means for the
Manager
Chapter 7: Disruptive Technologies: Understanding Giant Killers and Tactics to Avoid
Extinction
Chapter 8: Amazon: An Empire Stretching from Cardboard Box to Kindle to Cloud
Chapter 9: Shein and Temu: E-commerce Giants from Asia Grow Globally
Chapter 10: Platforms, Network Effects, and Competing in a Winner-Take-All World
Chapter 11: Social Media, Peer Production, and Leveraging the Crowd
Chapter 12: The Sharing Economy, Collaborative Consumption, and Efficient Markets through
Tech
Chapter 13: From Facebook to Meta: Platforms, Privacy, and Big Business from the Social
Graph
Chapter 14: Rent the Runway: Entrepreneurs Expanding an Industry by Blending Tech with
Fashion
Chapter 15: Understanding Software: A Primer for Managers
Chapter 16: Software in Flux: Open Source, Cloud, Virtualized, and App-Driven Shifts
Chapter 17: Data and Competitive Advantage: Databases, Analytics, and Prepping Data for
Use with AI
Chapter 18: Artificial Intelligence—the Tech Impacting Nearly Every Industry
Chapter 19: Advertising Technologies: Balancing Personalization with Privacy as Technology
and Regulation Evolve
Chapter 20: A Manager’s Guide to the Internet and Telecommunications
Chapter 21: Information Security: Barbarians at the Gateway (And Just about Everywhere
Else)
Chapter 22: Google in Three Parts: Search, Online Advertising, and an Alphabet of
Opportunity
,The test bank is organized in reverse order, with the last chapter displayed first, to ensure
that all chapters are included in this document. (Complete Chapters included Ch22-1)
Chapter 22
Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity
Section 22.1
True/False Questions
1. Google earns more annual advertising dollars than any other U.S. media company.
True; Easy
2. In recent years, online advertising has been growing fast, but growth has not been as fast as the
growth in television advertising.
False; Easy
3. Google’s largest source of income is allowing any organization to pay for higher placement in search
engine query results.
False; Easy
4. Google, who has a best-in-class AI team, was not prepared to compete with the capabilities of
OpenAI’s ChatGPT.
True; Easy
Multiple Choice Questions
5. Which of the following represents the market capitalization of a firm?
a. share price × number of shares
b. market share × industry size
c. revenue – expenses
d. earnings per share × share price
e. cash and liquid assets – debt obligations
a; Moderate
6. The bulk of Google’s revenue comes from:
a. licensing
b. advertising
c. registration charges
d. Android
e. user fees
b; Easy
7. Google’s profits from advertising allow it to:
a. experiment and innovate
b. tolerate failure
c. acquire aggressively
d. patiently build new markets
e. All of the above are true.
e; Easy
Essay Question
1
, 8. Discuss some of the wildly ambitious and risky multiyear undertakings, known as “moonshot”
projects, that Alphabet is currently working on or investing in.
Alphabet is currently researching Waymo’s driverless cars, smart contact lenses, a better electrical
grid, robotics, drones, telecommunications, and several climate-focused projects. Many of these
efforts are candidates to be spun out of Alphabet as standalone firms in the years to come. Google’s
massive server farms, growing data hoard, and algorithmic leadership also provide Alphabet with the
fuel to power an AI future. In addition to being an innovator, Alphabet is a relentless acquirer of
other firms, buying roughly two hundred firms in recent years, which is more than Apple, Microsoft,
Amazon, Facebook, and Yahoo! combined. Some of these include Nest and FitBit.
Easy
Fill in the Blanks
9. _____ has been rated as having one of the world’s strongest brands, and it ranks among the most
profitable firms in the United States.
Google or Alphabet; Easy
10. Microsoft is incorporating _____ into many of its offerings including Office, Teams, and Azure
Cloud.
ChatGPT; Moderate
11. Google’s advertising revenue could be at stake if they are unable to find a way to effectively promote
ads alongside search results created by using _____.
AI or artificial intelligence; Moderate
12. Google is facing _____ investigations from, among other jurisdictions, a collection of U.S. states, the
U.S. Justice Department, Europe, Canada, Australia, China, India, and South Korea.
antitrust; Moderate
Section 22.2
True/False Questions
13. JCPenney was one of Google’s largest advertisers, spending millions a month in ads, yet Google
punished the firm in search rankings when it detected that Penney violated Google’s policies on
gaming search results.
True; Easy
14. When performing a search via Google or another search engine, a user actually searches what
amounts to a copy of the Web, stored and indexed on the search engines’ computers.
True; Easy
15. If a website is not the first page on a public server, it can still be linked to from another public page,
can be linked to Google for indexing, and will appear in Google results.
False; Easy
16. Web developers can easily block Google from indexing their otherwise publicly accessible content.
True; Easy
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