SMAD Final Exam Questions and
Answers 100% Solved
Advertising - Paid mass-mediated or non-personal attempt to persuade
by an identified sponsor about a product, service, organization or idea.
Siquis - Pinup sign that they had in crossroads which had
advertisements; early greek/babylonian/roman...
creation of ads/that specializes in and provides only services related to the
creative aspects of advertising
Account management
Creative
Media planning
Research
Support staff - ✔✔agency functions
Attention
Interest
Desire
Action - ✔✔AIDA approach to advertising
sex and death avoidance - ✔✔Motivational Research; what two things
motivates people?
Brand name advertising
slogans and jingles
USP (secret deodrant unique for women although men could use it)
brand image
segmenting and positioning
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