Predicting consumers' behavior based on their personality works best when
the personality-behavior hypothesis is:
relevant to the situation and product specific
Sarah has strong opinions about many things and tends to assert them even
when the basis for such opinions seems questionable. this...
red toy in the past; an event that has stuck with him. adams approach to
lester's personality is known as
✓ phenomenological
face-paced ads highlighting the many different varieties of a particular
product would likely be most appealing to consumers who have
✓ a high optimal stimulation level
guglielmo marconi's invention of the telegraph- the first device to be ablate
send communications wirelessly (via radio waves), ushering in a whole new
era of communications and spawning many new products- can best be
described what form of innovation
✓ discontinuous
highly desired end-states are known as
✓ terminal values
Huey wasn't happy about turning 40; he still felt young and hated the idea of
being labeled as middle-aged. so just after his 40th birthday he went out and
purchased a refurbished '65 mustang convertible (sports car), since that was
the first car he owned after getting his drivers license in high school. Huey
most likely purchased the car in an effort to
Master01 | October, 2024/2025 | Latest update
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