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UGA - ADPR3850 EXAM 1 – CACCIATORE QUESTIONS WITH ACTUAL SOLUTIONS
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UGA - ADPR3850 EXAM 1 – CACCIATORE QUESTIONS WITH ACTUAL SOLUTIONS
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UGA - ADPR3850 EXAM 1 –CACCIATORE QUESTIONS WITH
ACTUAL SOLUTIONS
Public ppRelations pp- ppAnswer ppManagement ppof pporganization ppand pppublics
Publics pp- ppAnswer pp- ppInternal/External
- ppPrimary, ppsecondary, ppand ppmarginal
- ppTraditional/Future
- ppProponents, ppopponents, ppand ppuncommitted
Common ppterms ppof ppPR pp- ppAnswer pp- ppDeliberate
- ppPlanned
- ppPerformance
- ppPublic ppinterest
- ppTwo-way ppcommunication
Number ppone ppskill ppof ppPR: pp- ppAnswer ppWriting
RACE pp- ppAnswer pp- ppResearch
- ppActions
- ppCommunication
- ppEvaluation
Research pp- ppAnswer pp- ppDefining ppPR ppproblems
- ppQuantitative/Qualitative
Actions pp- ppAnswer pp- ppProgram ppplanning
- ppDifferentiate ppbetween ppgoals ppand ppobjectives
- ppObjectives ppmay ppbe ppinformational, ppmotivational, ppand/or ppbehaviorial
Communication pp- ppAnswer pp- ppexecution
- ppdevelop ppand ppimplement ppthe ppcampaign ppto ppmeet ppobjectives
Evaluation pp- ppAnswer pp- ppEvaluating ppthe ppprogram
- ppdone ppcontinously
4Ps ppof ppMarketing pp- ppAnswer pp- ppProduct
- ppPlace
, - ppPrice
- ppPromotion
Marketing pp- ppAnswer ppThe ppact ppor ppprocess ppof ppselling ppor pppurchasing ppin
ppa ppmarket.
PR ppis ppmore ppeffective ppat: pp- ppAnswer pp- ppPremarket ppconditioning
- ppLong-term ppstrategy ppdevelopment
- ppGenerating ppword ppof ppmouth
- ppBuilding ppreputation
- ppOvercoming ppa ppcrisis
Marketing ppis ppmore ppeffective ppat: pp- ppAnswer pp- ppLaunching ppor pppromoting ppa
ppnew ppproduct ppor ppservice
- ppAcquiring ppcustomers
- ppRetaining ppcustomers
- ppTargeting ppniche ppaudiences
Advertising ppis ppmore ppeffective ppat: pp- ppAnswer pp- ppBuilding ppawareness ppfor
ppa ppspecific ppproduct ppor ppservice
Concept ppof ppIntegration pp- ppAnswer ppTo ppuse ppa ppvariety ppof ppstrategies ppand
pptactics ppto ppconvey ppa ppconsistent ppmessage ppin ppa ppvariety ppof ppforms.
Reason ppto ppshift ppto ppintegrated/strategic ppcommunications: pp- ppAnswer pp-
ppDownsizing
- ppTighter ppbudgets
- ppAdvertising ppclutter ppand ppcredibility
- ppIncreasing ppattention ppto pphow ppsocial pppolicy ppcan ppinfluence ppthe ppbottom
ppline
The ppRosetta ppStone pp- ppAnswer pp- pp196 ppBC
- ppPress pprelease ppof pppharaoh's ppaccomplishments
Julius ppCaesar pp- ppAnswer pp- pp60 ppBC
- ppThrew ppparades ppas pppart ppof ppa ppcampaign ppto ppfulfill pppolitical ppambitions
Church pp- ppAnswer pp- pp11th ppcentury
- ppEnlisting ppfollowers ppin ppthe ppname ppof pppenance ppor ppforgiveness
Sam ppAdams: pp"Master ppof ppPuppets" pp- ppAnswer pp1. ppJustify ppthe ppcause
2. ppPromote ppadvantages
3. ppArouse ppthe ppmasses
4. ppNeutralize ppopponents
5. ppPhrase ppissues ppclearly
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