HUBSPOT INBOUND MARKETING EXAM 2024| ACTUAL
EXAM QUESTIONS WITH COMPREHENSIVE ANSWERS|
LATEST UPDATE| EXPERT VERIFIED FOR GUARANTEED
PASS
True or False? You can nurture both your leads and your customers? - CORRECT ANSWER -
True
Fill in the blank. You set out to have 15 of your unengaged leads leads click a link to a resource
article by the end of your month-long workflow. This is an example of a
_____________________. - CORRECT ANSWER - SMART goal
Why are conversations important in an inbound strategy? - CORRECT ANSWER -
Conversations can deliver your content in a consistent and relationship-focused way.
What is a conversational growth strategy? - CORRECT ANSWER - The delivery of the right
message to the right person at the right time, every time.
What are the steps to implementing a conversational growth strategy? - CORRECT ANSWER -
Think, Plan, Grow
What is the definition of a buyer persona? - CORRECT ANSWER - A semi-fictional
representation of your ideal customer based on real data and some select educated speculation.
True or False? In relation to reporting, "data in" is the data you collect, either by asking for it
explicitly or gathering it through analytics implicitly. - CORRECT ANSWER - True
True or False? In relation to reporting, "data out" is the data you collect, either by asking for it
explicitly or gathering it through analytics implicitly. - CORRECT ANSWER - False
True or False? An effective conversion path must include a landing page. - CORRECT
ANSWER - False
,True or False? A call-to-action must be a button. - CORRECT ANSWER - False
How do you calculate a conversion rate? - CORRECT ANSWER - Divide the number of people
who converted on your call-to-action, form, etc., by the total number of people who viewed it
Each example below is a great way to prevent too much distraction in your conversion path
except. - CORRECT ANSWER - Adding more buttons to your page to frame the conversion
What is the difference between reporting and analytics? - CORRECT ANSWER - Reporting
explains what has happened, while analytics is an attempt to explain why something has
happened.
What does the acronym SMART stand for in SMART goals? - CORRECT ANSWER - Specific,
Measurable, Attainable, Relevant, Timely
Fill in the blank: a conversion path is the method by which you encourage someone to
__________________. - CORRECT ANSWER - move down your funnel
What are the steps for creating a conversion path? - CORRECT ANSWER - Create awareness,
determine your end point, chart your course, and analyze
You're trying to calculate the conversion rate on one of your forms. 600 people visited you
landing page, but only 50 visitors submitted the form. What is the conversion rate of your form?
- CORRECT ANSWER - 8.3%
True or False? Conversion optimization is NOT an iterative process. - CORRECT ANSWER -
False
True or False? Conversion optimization can positively impact your return on investment. -
CORRECT ANSWER - True
, Conversion optimization is _____________________. - CORRECT ANSWER - the process of
testing hypotheses on elements of your site with the ultimate goal of increasing the percentage of
visitors who take the desired action.
How long should you let your conversion optimization experiments run (on average)? -
CORRECT ANSWER - 4 weeks
What is another commonly used term for conversion optimization? - CORRECT ANSWER -
Conversion rate optimization
You are tasked with generating twice the amount of qualified leads, your company generated last
quarter. With your company's bottom line and return on investment in mind, which of the
following is the most strategic approach to take? - CORRECT ANSWER - You could increase
the chances of your current traffic by choosing to convert and move down your funnel
You're tasked with improving the conversion rate on your product and services page over time.
You think that changing the page's copy will positively impact the overall conversion rate. Which
of the following is an example of a good hypothesis for this optimization experiment? -
CORRECT ANSWER - By changing the page's copy, the conversion rate will increase because it
frames our product and services page in a way that better aligns with our buyer persona's needs
You work for a travel agency and need to write your next blog post. What topic should you write
about to attract families that have never heard of you and are looking to take a vacation? -
CORRECT ANSWER - The best family-friendly vacation destinations
When creating a blog title, why do the number of characters in the title matter? - CORRECT
ANSWER - Search engines show a limited amount of characters and a cut off title could affect
click-through rates.
Your boss wants you to blog primarily about your company news, its services, and various
corporate events. What is your response? - CORRECT ANSWER - "That's not a good idea.
We're trying to attract new visitors with our posts. These people haven't heard of our company. If
we write about ourselves, they won't find us organically."
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