CMN 396 - CMN For Innovation Final
Exam Questions With Answers
What is one reason why channels (like Email, IM, FB messenger, Texting) are
not suited to enable innovation in organizations?
a. Contribution is centralized so only a few individuals in the organization
have the ability to use channels to contribute information
b. Although people can share information with these tools, their information
is not widely accessible to the broader community
c. Employees often lack the skills necessary to effectively use channels for
knowledge sharing
d. People are reluctant to use these technologies in the workplace - ANSWER
b. Although people can share information with these tools, their information
is not widely accessible to the broader community
What was one of the factors that led to surprisingly high quality of articles on
Wikipedia?
Select one:
a. The incentive to deface articles is diminished because anyone can delete
your changes
b. Decision-making about major changes is done in a manner that is
democratic, not dictated
c. Its community is structured in a manner that brings together many people
with different backgrounds and expertise Partially correct
,d. All the above - ANSWER All of the above
Which of the following implementation strategies would not be a beneficial
for implementing an Enterprise 2.0 system inside a company?
Select one:
a. Managers should monitor contributions and punish users who act
differently from the intended purpose
b. Managers should find a few well-respected people and convince them to
contribute early-on
c. Managers should tell their employees they will only respond to certain
questions through the system
d. Managers should consider deploying a system that is open to everyone,
rather than building "walled gardens" - ANSWER a. Managers should
monitor contributions and punish users who act differently from the
intended purpose
According to McDermott, why do many companies face difficulty using
technology to leverage knowledge sharing?
Select one:
a. People often use technology to reinforce their existing relationships rather
than forming new ones
b. The author does not say that organizations have difficulty using
technology to foster knowledge sharing
c. Employees at many companies do not have knowledge that is worth
sharing
, d. The technologies available to organizations lack the features to support
knowledge sharing - ANSWER a. People often use technology to reinforce
their existing relationships rather than forming new ones
The author spends a large portion of this article making a distinction
between information and knowledge. Which of the following is an example
of knowledge?
Select one:
a. The results of a survey on customer interests and values
b. A collection of books on innovation and change lining the walls of Prof.
Barley's office
c. A list of "best practices" displayed in a company's internal wiki.
d. An engineer relies on her past experience designing cars to suggest how
her team should proceed - ANSWER d. An engineer relies on her past
experience designing cars to suggest how her team should proceed ---This is
knowledge because it is information that is being used in a specific context.
Which best characterizes McDermott's approach to using technology to
foster knowledge sharing in organizations?
Select one:
a. Dictate that everyone in the organization contribute daily to using the new
technology
b. We need to build more complicated technologies that involve search, links,
and algorithms
c. Pay for your employees to get graduate degrees so they will have
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