Survey research mainly uses - ANSWER close-ended questions
An advantage of __________ survey is that it is relatively inexpensive to
administer and potentially offers a rapid turnaround between the time that
the survey is release and the time that responses are gathered - ANSWER
Telephone
___________ is the difference between the sample statistic and the population
parameter - ANSWER Sampling Error
The use of __________ surveys provide a means by which researchers can add a
few questions to a larger survey - ANSWER Omnibus
The description of virtually any data set drawn from survey research, begins
with the identification of _______________ - ANSWER frequency distribution
__________ is the only measure of central tendency available for nominal
variables - ANSWER The Mode
, ___________ Refers to the most frequent occurring value in a frequency
distribution - ANSWER The Mode
Mean scores should only be calculated if we have _____________ variables -
ANSWER Interval ratio
Quantitative research deals with _______________ - ANSWER Numbers,
descriptive statistics, variables
___________ variables are those whose categories cannot be ordered or ranked
- ANSWER Nominal
Electronic digital computer was invented to _______________ - ANSWER
speed-up mathematical calculations
Incomes is an ________________ - ANSWER interval ratio
___________ level variables have categories that can be ranked with the same
specified distance between categories or values - ANSWER Interval ratio
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